American Youth Football to Donate 3,000 Pairs of Under Armour Cleats to NYC's Young Athletes

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American Youth Football (AYF), the nations largest youth football organization, will present its Big Apple Youth Football Conference with 3,000 pairs of Under Armour cleats for its NYC participants to start the 2009 season off on the right foot.

Many families cannot afford a new pair of cleats this season, so kids either end up playing in shoes that don't fit or they don't play at all

American Youth Football, will distribute 3,000 pairs of cleats to the kids of Big Apple Youth Football on Friday September 4th at 9:30 am on the football field of Poly Prep Country Day School, located at 9216 Seventh Avenue in Brooklyn, NY. Young players from around the league will be on hand to accept the donation. All media are invited to attend.

The most recent recipient of AYF's giving back initiatives, the Big Apple Conference has 6,000 youth participants throughout Manhattan, Brooklyn, Bronx, Queens, and Staten Island. Thanks to Under Armour, AYF's premier sponsor, local players will receive the donation of cleats in time to kick off the youth football season beginning this labor day weekend.

"Many families cannot afford a new pair of cleats this season, so kids either end up playing in shoes that don't fit or they don't play at all," says Jessica Abramovich, AYF's Executive Director. "AYF and Under Armour are on a joint mission to provide all kids the opportunity to learn from the great game of football and are committed to helping young athletes realize their full potential."

About American Youth Football (AYF)

(AYF) is an independent 501(c)(3) non-profit corporation that provides support services, scholarships, grants, giving back programs and tournaments to over 600,000 youth members in 50 states and several countries worldwide. AYF is committed to Giving Back and since its inception in 1996, has donated over $15 million dollars in grants and athletic product to communities that support youth football. AYF was the first national organization to offer all-inclusive football divisions, enabling every child a place to play. The late New York Giants Owner, Wellington Mara, played a pivotal role in the development of AYF, and a former NY Giants Football Coach, Joe Galat, is the organizations Founder and President. For more information visit the website at

About Under Armour, Inc.

Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The Company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company's website at .

Jessica Abramovich, Executive Director
American Youth Football


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