Australian Price Comparison Portal Bites the Social Media Marketing Bullet

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Social media comes calling at Australian price comparison portal http://www.MyShopping.com.au which deals with the simple yet powerful service of offering users a price comparison tools for hundreds of thousands of products ranging from electronics, computer goods, house hold products and what have you. A sneak peek at what the top bosses have to say for social media which is changing the way people search online.

2008 was an important year for Australian online businesses as there was a surge in internet users across the country. According to Asia Digital Marketing Association (ADMA) report, internet penetration rose by 97% last year which resulted in 73% homes having an internet connection. No surprise, that MyShopping.com.au, an Australian online venture by Andrey Tyshchenko has seen a surge in the number of users and broken the 5 million page views barrier (current page views are 5.2 million per month!) .

An interesting social media usage trend has also emerged at this time and the ADMA report confirms that YouTube.com and Facebook.com are no.1 and no.3 in the popularity and frequency usage charts. With this trend on the rise, it is only natural for growing Australian Online businesses to start creating a toe-hold in the social media world. Andrey Tyshchenko and his team are one of the first ventures to get going in this direction and August saw MyShopping.com.au's new avatar on Facebook.com as well as Twitter.com!

"Social media marketing is serious business and is likely to influence search and decision making at a far larger level than what we realize now," commented a social media team member from MyShopping.com.au who finds the direct interaction with users via Facebook extremely fast and efficient. His colleague in social media marketing at MyShopping.com.au commented on the fast moving technology aspect of social media and how she has managed to get fans on to the Twitter page even before the links went live on the MyShopping.com.au home page!

"Since we have just started, our aim is to focus in updating fans and followers on the best deals and convince them on the value proposition. With the holiday season nearing in and people watching their budgets, we will see the word-of-mouse component of social media push traffic to our price comparison portal and convert into sales for our merchants", was what Andrey had to say when questioned about the long term plans for social media marketing at MyShopping.com.au. Australian users tend to be very tech savvy and price comparison is a natural extension of the online shopping process.

So the next time you are looking at buying electronics, household appliances or just upgrade to a new phone, be sure to keep in touch with the information tweets on http://twitter.com/myshopping_au or just become a fan at http://www.facebook.com/pages/MyShoppingcomAU/116044199430 and get the best online deals you can hope for. Some other interesting Web 2.0 efforts will include Digging, Stumble Upon and Squidoo lenses...all in good time!

Have questions? Please contact info(at)myshopping(dot)com(dot)au

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Gary Homestown
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