Former Sugar Apprentice Reveals Power Behind Online Success

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Organisations are being given the opportunity to learn about the secrets of a successful social media strategy from a leading world expert and former apprentice of Sir Alan Sugar thanks to a new 2 day social media retreat designed to fast-track them into the world of successful online communications.

During his latest two-day retreat programme which was held last month, Thomas Power, chairman of Ecademy, delved into the science of social networking and in particular the difference of approach between open and closed networks, also exploring issues surrounding personal branding for brand leaders and the importance of establishing a core process so that other users are clear about their character.

"Social Media takes years to learn by doing, there's a multitude of channels and a variety of audiences, and many reasons to engage, including Sales, Marketing, Customer Service, Supplier Sourcing and Recruitment. Any business that doesn't have a cohesive and overarching strategy that includes social media will be at a disadvantage, and understanding all the possibilities is crucial to developing a robust strategy," warns Power who has been coined a 'social media Master' by his course attendees.

Speaking earlier this week, Power was keen to remind larger organisations that a 'new business world', which embraces interaction online as a core part of its strategy is inevitable and it is not just an issue that small and micro-business need to get to grips with. He claims that many larger organisations have simply been 'reacting' to external pressure to embrace social media without really understanding the part it has to play in doing business in the future and how it influences customer relationships.

"Social media is so much more than just using the tools and systems and the time has come to discover what your corporate brand is really all about and more importantly what its contribution to the world is. The power of social media networking for business is about giving and sharing knowledge and ideas that people are interested in and looking for, and then in turn they will be interested in you. It took me ten years to learn how to do this and it so businesses need to start learning the ropes now or risk being left behind," says Power.

Editors Notes

Thomas Power

A former apprentice of Sir Alan Sugar over 20 years ago whilst working at Amstrad, Thomas Power is an experienced international speaker, author and business leader, who has successfully founded, built and sold a number of businesses in the e-Commerce, Social Networking and Call Centre arena.

Thomas Power is Chairman of Ecademy, the UK's first business social network and is responsible for conceiving, establishing and leading a company which achieves in excess of 300,000 users.

Thomas is passionate about helping individuals and organisations to transition from traditional institutional thinking (closed, selective and controlling) to the new world order of network thinking (open, random and supportive), a journey which he says took him ten years to master.

What Thomas doesn't know about social media and networking is no-one's business and his understanding of how businesses can maximise the potential of sites and applications like LinkedIn, Twitter, Facebook and FriendFeed is unprecedented.

He has delivered speeches, seminars and workshops to hundreds of thousands of people across the globe and he has personally attained number one position in the world for receiving testimonials on LinkedIn.


Ecademy connects business people all over the world. It is a self-development, business and branding tool, which enable business people to achieve immediate visibility. The relationships, advocates and knowledge subsequently shared through the network provides individuals with the credibility they need to grow their business.

Ecademy's core intention is to help business people to be more successful and promotes the values of a business community who no longer wish to be broadcast to, but demand engagement and conversation

Founded in 1998 by husband and wife team Thomas and Penny Power, Ecademy is privately owned and sustains itself through subscription, with only ten percent of Ecademy's revenue coming from advertising and partnerships. The Ecademy business model is a classic example of a 21st Century business, operating virtually, with minimal operational costs.

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