Player Press Featured in ESPN The Mag

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Player Press, LLC, the focus of "Dream Jobs" article in ESPN The Magazine and video at espn.com

When ESPN Magazine asked me to participate in this series, the first client I thought of was Eric Winston. We wanted to highlight an athlete who was proactive in his level of engagement with the fans. Eric was the perfect example of a pro athlete in this digital age as he regularly produces video blogs, answers fan email and stays active with Twitter.

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John Hernandez, founder and president of Player Press, LLC, and http://www.playerpress.com, is featured in the "Dream Jobs" series in the Sept. 7 issue of ESPN The Magazine 2009 NFL Preview Edition on Page 44.

"Dream Jobs" focuses on young professionals with exciting jobs in sports, and this month dedicated the feature to Hernandez, the webmaster of more than 40 websites for professional athletes.

The piece also showcases Houston Texans offensive lineman Eric Winston, the proprietor of http://www.ericwinston.com and one of John's many clients at Player Press.

"It was great to show how social media is changing the sports media landscape. Athletes have more power than ever to control their message. We provide them the platform to effectively communicate that message, which as a direct result empowers the fans," Hernandez said. "When ESPN Magazine asked me to participate in this series, the first client I thought of was Eric Winston. We wanted to highlight an athlete who was proactive in his level of engagement with the fans. Eric was the perfect example of a pro athlete in this digital age as he regularly produces video blogs, answers fan email and stays active with Twitter."

In the interview, Hernandez discusses the nature of the business. Player Press designs and develops custom social networks for professional athletes, then manages the communities, which all include personal blogs written by the athletes, in-depth video blogs, photos, merchandising and more. Player Press currently manages more than 40 websites for professional athletes, including NFL stars DeAngelo Hall, Jon Beason, Greg Olsen and Brian Cushing. For a complete list of Player Press' athlete bloggers go to http://www.playerpress.com/athletes.

Player Press has quickly become a sector leader with a fast-growing, synergistic network of professional athlete websites, sports blogs and independent fan sites. A video of the interview is posted at espn.com under the search "dream job."

About Player Press

Player Press, LLC, provides a dynamic sports/entertainment platform for professional athletes to increase their exposure on a national level, build closer relationships with fans and bypass the mainstream media through personal blogs. Player Press builds innovative websites that feature exclusive athlete content in order to promote increased athlete-to-fan engagement. Player Press designs, manages and publicizes each athlete website and manages hundreds of websites for sports teams and fans. Our content is powered by the athletes and fans themselves. The goal of the Player Press platform is to bring fans across the globe together and get them closer to the sports and athletes they love - all in one online community. The central hub for the Player Press Sports Network is located at http://www.playerpress.com.

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Todd Schmerler
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