New Student Enrollments Surge at a Christian University

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Malone University increases new student enrollments by 27%, despite tough economic times and financial uncertainty.

Malone University is proud to announce record-breaking enrollment results, including the largest number of new, full-time undergraduate students in the University's history.

Dr. Gary Streit sought to make a difference when he began his Presidency recently at Malone University. He took on an institution with a distinct mission, an excellent location, broad and high quality academic programs and a long history of educating students in a Christian tradition. He tapped an experienced administrator from his precious institution, Brock Schroeder, to oversee a change in recruitment and financial aid and secured the counsel of The Dysart Group, Inc. to assist with the research and analysis necessary to propose and implement a new approach to enrollment management. Historic economic challenges did not dissuade his determination to grow the enrollment while improving academic quality and support from the Board of Trustees provided the backing and resources to significantly change the market position of the University.

Change is never easy, and the implementation of a new model at Malone University was no exception. Institutional administrators were asked to re-think virtually every aspect of the previous plan. New investments were necessary to shore up communication and delivery of services. Immediate changes included:

-Brand new parameters for the awarding of scholarships and grants based upon entering academic credentials.
-Streamlining of the admission and financial aid processes to eliminate unnecessary steps and duplication in order to facilitate ease of application.
-Enhanced communication mechanisms to take advantage of new technologies.
-Data-driven reporting to specifically measure weekly productivity and outcomes.
-Earlier notification of financial aid eligibility to address cost concerns during unpredictable economic times.
-New emphasis on a distinctly Christian mission along with a clear explanation of service opportunities on campus and within the local community.

While the actual implementation of the new model did not being until January of 2009, the results are outstanding:

-Malone University experienced a 34% increase in admission applications.
-New student enrollments grew by 27% despite economic barriers and financial uncertainty.
-Academic quality improved and new students eligible for the Honors Program grew by 38%.
-Malone University enrolled the largest number of new, full-time undergraduates in history.
-Total full-time undergraduate enrollment reached the highest level ever in Fall 2009.

Dr. Streit will not be satisfied with the success this year. Plans have been finalized to continue the enrollment growth while improving academic quality and meeting the needs of students and families seeking an excellent educational experience in a Christian environment.

For more information about The Dysart Group, Inc. visit the website at http://www.thedysartgroup.com.

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John W. Dysart
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