This launch has provided us a greater depth of insight into the operations and challenges of online retail and has brought us even closer to our clients. We will continually make further enhancements to our software while building upon our expertise in direct marketing.
Indianapolis, IN (PRWEB) September 3, 2009
Sigma Micro, the technology and outsourced ecommerce services provider for direct retailers, announced today the successful launch of its new discount ecommerce site, http://www.LastandFinal.com. The online clearance shopping destination received more than 15,000 visitors in its first week, due to the success of its initial marketing campaigns.
The site's recent market launch exemplified the expertise of Sigma Micro's marketing, ecommerce, and creative services teams, who offer ecommerce services to all of the company's multi-channel retailers. Marketing efforts around the launch involved email communication, pay-per-click campaigns (PPC), search engine optimization (SEO), affiliate programs, and social media marketing through Twitter and Facebook.
"The early success of this website really communicates the strength of the secondary retail market for great products at clearance prices," said Matt Konkle, the company's president. "This launch has provided us a greater depth of insight into the operations and challenges of online retail and has brought us even closer to our clients. We will continually make further enhancements to our software while building upon our expertise in direct marketing."
LastandFinal.com, which was launched operationally to employees, friends, and family only one month ago, will soon carry thousands of different products across such categories as Electronics, Home & Garden, Sports & Outdoors, Tools & Automotive, Travel & Entertainment, and others. Merchandise is supplied by niche retailers with overstock inventory, which is offered at heavy discounts to minimize valuable occupied warehouse space and recover unrealized potential revenue.
"This site has only begun to tap the revenue potential for our clients and other specialty retailers," said Steve Warren, Vice-President of Sales and Marketing for Sigma Micro. "LastandFinal.com will continue to grow as a destination for price-sensitive online shoppers and our retail clients are eager to participate."
Operations for LastandFinal.com are handled by Sigma Micro's sister company, Stark Bro's Fulfillment (http://www.starkbrosfulfillment.com), who processes all orders, provides pick/pack/ship services, and handles all call center operations. LastandFinal.com truly signifies the combined power of the Sigma Micro - Stark Bro's relationship.
Retailers who are interested in offering clearance merchandise on LastandFinal.com can contact Sigma Micro for contract terms and details.
About Sigma Micro
For over 26 years, Sigma Micro has been the backbone of successful direct retail businesses. Its order management software system, SigmaCommerce, includes powerful tools for managing every aspect of a multi-channel direct retail business, including an exclusive ecommerce eStore Manager. Sigma Micro serves small to mid-sized direct retailers with next-generation software and premier professional services, along with complete outsourced fulfillment services.
Sigma Micro (http://www.sigma-micro.com) is a privately held company headquartered in Indianapolis, Indiana.