Tonka Beans' Launches its New Social Networking Web Site To Help Women Address Their Specific Money-related Information Needs

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When it comes to personal money management, Tonka Beans - an online publisher and distributor of video that address women's money-related information needs - believes women have very different needs than men. The company's recently launched social networking web site encourages women to discuss their money-related questions. Tonka Beans then captures the mindset of women on money matters to create relevant informational and entertaining videos that address women's specific personal finance needs.

Societal changes impact women in very different ways than they do men. We know women tend to out-live men. On average we also earn less and stay longer out of the workplace to raise our children. All that impacts retirement planning.

New York-based Tonka Beans (http://www.tonkabeans.com) is adamant that women have different information needs than men when it comes to personal money management. In order to be relevant to women, Tonka Beans makes it a priority to listen to women's views and opinions to create videos that appeal to a female sensibility - both in terms of style and content. More importantly, Tonka Beans' needs-based videos can help women solve their specific money issues.

"Clearly, most people want to see their personal wealth increase with minimum risk. That doesn't change whether you're a man or a woman. What does change, is how women consume the information that helps them make money-related decisions. Our social networking web site encourages women to discuss what's on their minds in a safe, judgment-free environment." says ZIna Spezakis CEO of Tonka Beans.

"Women can be both advice givers and advice takers - our predisposition to share and discuss is what makes us different. And Tonka Beans pays attention to these discussions to create content that addresses specific information needs knowing that historically, we haven't been conditioned to think "money management" says Spezakis.

Ms. Spezakis adds: "Societal changes impact women in very different ways than they do men. We know women tend to out-live men. On average we also earn less and stay longer out of the workplace to raise our children. All that impacts retirement planning." Spezakis concludes: "But there are even more profound shifts in how we live our lives that need to be taken into account. For example, we're increasingly staying single longer (or rediscovering being single) which means we're the sole income earner… and often, with a dependent. At Tonka Beans we're sensitive to these situations and the financial information needs that arise from them - our videos reflect that."

Tonka Beans (http://www.tonkabeans.com) is a New-York-based online creator, aggregator and distributor of investing information for women ages 23-45. The company produces free online video programs and hosts a social networking platform that simplify personal money management matters to make investing a priority for women.

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Thierry Zamora
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