Big House Wines Springs Innovative New Website

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The Big House has launched a new website that captivates users with irreverent interactive features, engaging navigation tools, and liberal doses of good fun. Wine pairing tips, recipes, technical information, events, and downloads are all creatively displayed throughout the whimsical new website to actively engage the consumer in the Big House experience.

Our new website brings to life the fun of the Big House, while also disseminating important information in a very entertaining style

Big House wines, known for its criminally delicious Mediterranean wine blends, has launched a new website The Big House Website that captivates users with irreverent interactive features, engaging navigation tools, and liberal doses of good fun. Wine pairing tips, recipes, technical information, events, and downloads are all creatively displayed throughout the whimsical new website to actively engage the consumer in the Big House experience.

The new Big House website resembles an animated fictional correctional facility where the long-term "residents" provide detailed information about each wine including: a "rap" sheet, bottle shots, pairing options, and "warden" winemaker commentary. Using Flash animation technology, the website captures participants with innovative presentations and interactive features. Consumers can download free Big House desktops and screensavers at the visitors' center, and see upcoming Big House events at the website's Guard Tower.

"Our new website brings to life the fun of the Big House, while also disseminating important information in a very entertaining style," said Nicolas Tucker, Director of Marketing for Big House Wines. "The 'Rehab' room where they hold the daily cork sniffers anonymous meetings is definitely my favorite."

The Big House wines are characterized by their aromatics, the preservation of fruit, minimal oak, and a food-friendly attitude. The line up includes Big House Red, White and Pink along with four new wines in its Upper Cellblock tier: "The Slammer" (aka Syrah), "The Birdman" (aka Pinot Grigio), "The Prodigal Son" (aka Petite Sirah), and "The Lineup"(aka Grenache/Syrah/ Mourvèdre). With its full portfolio of wines, Big House aims to liberate and educate consumers about the myriad California wines and styles beyond Cabernet Sauvignon, Merlot, and Chardonnay. Both Big House and the Upper Cellblock collection can be found at wine retailers across the nation. For more information, visit The Big House Website .

About Underdog Wine Merchants

The Big House is part of the Underdog Wine Merchants portfolio of wines, a champion of interesting, sometimes misunderstood or under-appreciated wines and wine styles. In a word, they consider themselves the "underdogs" of the wine world. Underdog works with both domestic and international winemakers to craft unique, esoteric wines and bring those gems to wine lovers. Underdog's current portfolio of wines includes A●Mano, Angel Juice, Big House, Boho Vineyards, Cardinal Zin, Chateau Laroque, Helfrich, Herding Cats, Killer Juice, Montecillo, Now & Zen, Osborne, Pinot Evil and many others. For more information on brands and availability, visit Underdog Wine Merchants.

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Angela Saunders
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