Boulder, CO (PRWEB) September 7, 2009
Mrs. Butterfish, maker of hip apparel for modern moms, is proud to debut at the ABC Kids Expo in Las Vegas with its inaugural product, The Sophie Snuggler, a stylish alternative to conventional nursing covers.
Mrs. Butterfish, a company founded by a fashion-industry mom, believes that you don't have to sacrifice style just because you have children. Mrs. Butterfish's flagship product, The Sophie Snuggler, reflects that vision.
"Nursing your baby in public is totally natural and stylish; unfortunately not everyone agrees," explains Lyn Edwards, founder and president of Mrs. Butterfish. "The Sophie Snuggler provides a better way to cover up when you and your baby are on the go."
About the Sophie Snuggler
Most nursing covers on the market today feature busy prints and actually draw attention to the fact that you're breastfeeding. Not the Sophie Snuggler. The Sophie Snuggler is worn like a poncho, so it's incredibly discreet and stylish. The colors are attractive and modern. You can wear it all day for convenient, carefree nursing, or just throw it on when you need it.
It's made of 100% organic cotton, so you only have the softest, most natural material next to you and your baby's skin. The unique cowl neck allows you to position and check on baby, without the discomfort of a rigid, apron-like neckline. When you're not nursing, use The Sophie Snuggler as a baby blanket, burp cloth, or sunshade. It's durable and machine washable, and made in the USA. MSRP: $45.00 for solid colors and $50 for novelty wash colors.
The Sophie Snuggler is available for wholesale orders and online retail purchase. For more information or to place an order, visit the Mrs. Butterfish booth #1918 at The ABC Kids Expo or go to http://www.mrsbutterfish.com.
About Mrs. Butterfish
Founded in 2009, Mrs. Butterfish manufactures stylish apparel for modern women, especially moms. Mrs. Butterfish emphasizes apparel that is easy to care for, fashion-forward, and fun to wear. Founder and designer Lyn Edwards is combining her vast experience in the fashion industry with her knowledge as a mother of two to create unique pieces that every modern mom will want to wear.
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