Hat Retailer Boosts Web Sales by 245 Percent by Tapping Into Strategic Online Marketing

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Terralever, a Leading Online Marketing Agency Helps HatClub.com dominate Google search, increase web presence and boost sales through strategic interactive marketing

In total, since the implementation of the campaign our revenues have increased by more then 500 percent - We've seen great return on investment and are happy with the decision we made to take our efforts online.

Hat Club, a leading retailer of baseball caps, skater hats and accessories, is working closely with Tempe-based online marketing agency, Terralever to increase their online revenue and generate loyalty within their brand. Hat Club had already launched an e-commerce site when they originally came to Terralever in 2007 however, they decided it was time to get more serious about selling merchandise online. Hat Club looked to Terralever to show them how to do it strategically, effectively, and with great success.

The goal was to create an online experience that would not only raise but reset the bar for sports retail e-commerce. High importance was set on creating a strong presence on search engines and stimulating Hat Club Membership to create loyalty, repeat web site visits and revenue. The strategic plan consisted of a premiere membership-based, e-commerce website, coupled with a balanced campaign of SEO, PPC, email marketing and social media marketing.

With the plan in action, Hat Club's online sales are now up an impressive 245 percent since Q2 2008. Hatclub.com, formerly listed as the most poorly performing retail outpost across Hat Club, is currently the top selling, surpassing its counterpart brick and mortar store locations. The combined approach of sustained online marketing and the launch of a new persona-based, search engine optimized website, has produced a steady increase in Hat Club's online performance metrics.

Comparing web visitors ending Q2 2009 with the same period 2008, Hat Club boasts a 175 percent increase in traffic, while maintaining an industry enviable balance of returning and new clientele. Additionally, Hat Club increased pageviews and time spent on site by 280 percent, while reducing the site's total bounce rate by 15 percent across the same period. Within the first quarter of proactive online marketing, revenue increased 245 percent year over year, and continues to trend upward in a down economy.

In addition, five months ago, Terralever and HatClub.com launched an intense Search Engine Optimization campaign. In just five short months, through strategic SEO initiatives, Hat Club's natural search engine traffic has increased by more then 125 percent.

Hatclub.com is dominating hat related search and can be found organically on the first page of Google for eight super-important key terms, including, "baseball hats," "New era hats," "59fifty hats," and the most difficult to obtain and most widely searched term, "hats." Obtaining the term "hats" for HatClub.com is a big win. The term itself brings in over 5,000 people and more than $3,000 in revenue each month.

"Awareness and affinity for Hat Club has grown steadily since the execution of Terralever's online marketing plan," said Paul Stachel, Hat Club CEO. "In total, since the implementation of the campaign our revenues have increased by more then 500 percent - We've seen great return on investment and are happy with the decision we made to take our efforts online."

Read the Hat Club Case study.

About Terralever
Terralever is an award-winning interactive marketing agency and technology services firm that delivers online marketing solutions for growing mid-size to Fortune 2000 companies. Headquartered in Tempe, Arizona, with offices in Tucson and Los Angeles, the growing firm specializes in online marketing strategy, custom Web site design and development, rich internet applications, search engine optimization and email marketing. For more information, visit http://www.terralever.com.

About Hat Club
Hat Club is the original membership-based store of its type. Hat Club stores are comprised of a vibrant mix of branded and licensed hats that project an athletic and cutting edge image which caters not only to the sports fan, but attracts a strong and diversified base of ages and lifestyles. Hat Club is one of the largest independent all-hat store companies in the U.S., with stores in multiple states and worldwide on the Web. For more information, visit http://www.hatclub.com.

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Courtney Crane
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