Gold Lasso Allows Clients to Automate Message Assembly and Campaign Sending with New RSS Integration Features

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Easy updates for: Twitter, Publishers, Newsletters, Press Releases and other timely content

A large portion of email marketing budgets and time are spent performing message assembly and managing content. The answer to help unwind some of the vagaries of message assembly is incorporating RSS feeds into email messages

Gold Lasso, Inc., a leading provider of on-demand email marketing software, has recently completed the development of a feature that allows eLoop users to create email messages and campaigns based on RSS feeds. The feature allows users to merge content from RSS feeds into their messages and have campaigns execute automatically when the feeds are updated.

"A large portion of email marketing budgets and time are spent performing message assembly and managing content. The answer to help unwind some of the vagaries of message assembly is incorporating RSS feeds into email messages," says Elie D. Ashery, President of Gold Lasso. "This is useful for people using Twitter, publishers who update their sites regularly and have newsletters based on updates, press releases, or any other type of timely content that gets posted to a website regularly."

Merging RSS feeds in email marketing have a broad range of uses including web publishing to email. Many email newsletters today are comprised of articles from a website with four or five line teasers and a link back to the actual article. With the simple incorporation of an RSS feed to a pre-defined template, an email marketer can save countless hours cutting, pasting and configuring text, automating the majority of the message assembly process. The RSS feed not only includes text but can also include images as well as the "Read moreā€¦" link.

Social media is on everyone's mind. In addition to RSS feeds from websites, you can include Twitter and other types of social media feeds with automated timed delivery as soon as the feeds are updated. This process helps to reach parts of your subscriber base that are not always in the social media loop. Aside from Twitter updates, you can also automate the inclusion of blog and feedback content using an RSS to email process, widening their reach and saving you time during the message assembly process.

Automated item stock and price alerts can be simplified with RSS feeds. Some very large retailers who provide automated item stock and price alerts from their website have laboriously spent hundreds of programming hours to provide this service. Using a simple RSS to email process, a small or mid-sized retailer can easily provide automated email updates to subscribers every time a hot item is in stock or there has been a price drop.

"Email marketers now have the opportunity to save time and money by incorporating RSS feeds into their campaigns," says Ashery. "Users will be surprised at how quickly and easily it can be set-up."

About Gold Lasso
Gold Lasso, Inc., located in Gaithersburg, MD, is one of the fastest growing email service provider servicing the middle and enterprise marketplaces. The company primarily services the association, publishing, retail, education, finance and hospitality industries. For more information, visit the Gold Lasso Web site at http://www.goldlasso.com or call 301-990-9857.

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Nataly Blumberg
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