Dealerskins Hybrid Sites Deliver Increased Website Traffic To Auto Dealers

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Dealerskins, a division of Dominion Dealer Solutions and leader in automotive web solutions, has launched a new series of websites, Dealerskins Hybrid Sites, that incorporate state-of-the-art SEO practices with its award-winning website designs. These efforts have resulted in better page placement for Dealerskins clients and a significantly higher number of indexed pages for their websites.

Dealerskins, a division of Dominion Dealer Solutions and leader in automotive web solutions, has launched a new series of websites, Dealerskins Hybrid Sites, that incorporate state-of-the-art SEO practices with its award-winning website designs. These efforts have resulted in better page placement for Dealerskins clients and a significantly higher number of indexed pages for their websites.

In recent months, dealers utilizing the new Dealerskins Hybrid Sites have seen a significant increase in their position within search rankings with many dealers' keywords appearing in the top five listings on search results.

"We achieved the highest search engine ranking results in Massachusetts among all of the Mazda dealers," said Alex Sun, director of marketing for Shaker Auto Group in New England. "And our page per visitor ratio has increased by 46 percent."

Dealerskins Hybrid Sites are developed to allow search engines to easily penetrate the rich content on its customers' websites and more thoroughly index that information by opening up the inventory and vehicle research data to search engine spiders. This process gives Dealerskins customers significantly more visibility and prominence on search engine listings, all while keeping the unique look and feel that Dealerskins sites deliver.

"During the past year, we have launched several technology upgrades to improve the search engine rankings of our websites while continuing to produce our visually-engaging websites that generate superior lead conversion rates," said Jason Ezell, founder and national accounts director for Dealerskins. "These SEO initiatives have evolved into Dealerskins Hybrid Sites and have generated great results and won plenty of praise from our customers."

"Since we started using Dealerskins, all of our sites have seen an increase in traffic and SEO searchability," said Heather Moran, director of marketing for Stevinson Automotive. "We show up on the first page for major search terms."

To help improve organic search engine performance, Dealerskins Hybrid Sites are built with the beauty of a Flash user interface and the search engine friendly HTML underpinnings. With this new build process, many dealers have seen a four hundred percent increase in indexed pages on Google, Bing, Yahoo! and MSN, including movement from page two or three to the first page in search results.

These changes are part of a multi-phased R&D process in place to make even greater improvements to its customers' sites including focusing on creating more keyword rich content, establishing more effective cross-linking, and accommodating the consumer market's social bookmarking trends.

About Dealerskins
Dealerskins provides beautiful and powerful web solutions that drive results for automotive dealers. Our expertise comes from real-world dealership experience and a passion for responding to our dealers' needs. Our founders designed, built and used the first Dealerskins website while working at a top-50 dealership group. Today, Dealerskins builds interactive, customized websites with the same enterprise-level research tools previously found only on manufacturer websites. Learn more about how dealers can improve their online sales by visiting http://www.dealerskins.com.

About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: lead generation through IFMG; customer relationship management tools through AVV, Autobase, and @utoRevenue; Web sites through Dealerskins and XIGroup; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Dominion Dealer Solutions is a division of Dominion Enterprises. Learn more at http://www.DominionDealerSolutions.com. Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. For more information, visit http://www.DominionEnterprises.com.

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Anne McGraw
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