Bluestone 360 Selects Lyris to Manage and Optimise Customers' Online Marketing Campaigns

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Lyris, Inc., the integrated online marketing expert, today announced that Bluestone 360 has chosen Lyris HQ Agency Edition to manage its clients' online marketing campaigns. The solution will enable Bluestone 360 to optimise the email marketing campaigns it creates for its clients, as well as better target and track its interaction with customers.

Previously, we used a home-grown email marketing solution. Lyris HQ will enable us to offer a more sophisticated service to our clients, with improved campaign targeting and integrated analytics, which will provide us with a deeper understanding of campaign success.

Lyris, Inc., the integrated online marketing expert, today announced that Bluestone 360 has chosen Lyris HQ Agency Edition to manage its clients' online marketing campaigns. The solution will enable Bluestone 360 to optimise the email marketing campaigns it creates for its clients, as well as better target and track its interaction with customers.

"Lyris HQ Agency Edition is the ideal online marketing solution for us," said Mervyn Orchard, Director, Bluestone 360. "Previously, we used a home-grown email marketing solution. Lyris HQ will enable us to offer a more sophisticated service to our clients, with improved campaign targeting and integrated analytics, which will provide us with a deeper understanding of campaign success."

The advanced email deliverability features built into Lyris HQ will allow Bluestone 360 to test how emails will appear in a variety of email service provider formats, such as Gmail and Yahoo!, ensuring emails they are sending on behalf of clients reach customer inboxes and are displayed correctly. Bluestone 360 will initially utilise the solution on behalf of Ginsters, the Cornish pasty and pie company and will later roll out the solution to other clients with online marketing needs.

Bluestone 360 will also utilise Lyris HQ to improve the management of pay-per-click (PPC) campaigns. The integrated content creation tools within the platform will allow Bluestone 360 to create landing pages that can be customised to capture users´ data before it is passed on to the Web site, enabling better tracking and measurement.

"Agencies are increasingly asked to demonstrate the ROI of campaigns they design and implement for their clients," said Donna McNicholas, Sales Director, Lyris UK. "Lyris HQ's data segmentation and analytics enable agencies to better track and understand customer behaviour from start to finish."

About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry's first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimize campaign ROI. Lyris HQ's sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, John Hopkins University and JupiterMedia. For more information, please visit http://www.lyris.com. The company is headquartered in Emeryville, Calif.

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Mina Manchester

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