Stressing integrity and authenticity, Michael Port and his brand Book Yourself Solid have demystified the marketing and selling process for the entrepreneur and service professional
Shrewsbury, NJ (PRWEB) September 7, 2009 -
iPEC, the most comprehensive and experiential coach training program in the world, together with Michael Port, New York Times bestselling author, marketing and sales expert and creator of The Think Big Revolution, the foremost big thinking online community for service professionals, announce a partnership to offer a certification in Port's renowned Book Yourself Solid system.
For the first time, this exclusive iPEC and Port arrangement will educate business owners to effectively promote, brand and profitably market their services. This new 5-day intensive program, based on Book Yourself Solid, provides an easy-to-follow road map for starting and growing any business.
Required reading for all iPEC participants, Port's first book, Book Yourself Solid, (2006, John Wiley & Sons, Inc.) is the must-read for any business owner looking to develop a strong marketing plan and brand identity. The program to be taught at iPEC's headquarters in New Jersey takes participants deeply into the verbal and written exercises, group activities, and intense 360 feedback. The result - participants walk away with a strong marketing plan, a memorable brand identity and the absolutely critical skills of authentic self-promotion delivered with passion and purpose.
"Stressing integrity and authenticity, Michael Port and his brand Book Yourself Solid have demystified the marketing and selling process for the entrepreneur and service professional," commented Luke Iorio, president, iPEC's Coach Training Division. "We are delighted to partner with Michael Port to bring this intensive program to both the coaching community and business owners seeking to discover and enhance their personal brand and grow their businesses during these tough economic times."
Michael Port, developer of the Book Yourself Solid line of training products comments about this unique program and partnership, "The size, intimacy and productivity in the Book Yourself Solid System Certification are what deliver truly remarkable results. Participants walk away with a new found business and marketing confidence that allows them to execute the skills quickly and masterfully. The amount of synergy developed along with the training materials have participants leaving the training at a much higher level and ready to hit the ground running."
The program, currently scheduled for twice a year, will be offered November 4-8th, and again in May. Space is limited to 50, Cost: $4,995. For more information, and to sign up for the seminar, visit http://www.ipeccoaching.com/book-yourself-solid-certification.html.
Founded in 1999 by Bruce D Schneider, Master Certified Coach and Ph D., the Institute for Professional Excellence in Coaching (iPEC, ipeccoaching.com), is the most comprehensive and experiential coach training program in the world, with an end goal of training masterful coaches to effectively lead themselves and others to where it is that they want to go.
With training offered in or near most major metropolitan cities in the United States, IPEC is the originator of the Core Energy Coaching™ process, the most effective change process and leadership framework in use today. As a result of the program, iPEC's more than 3000 certified coaches are some of the most forward thinking and innovative coaches in the profession. Each graduate is taught to implement the Core Energy process that is a fundamental skill set for personal and professional success in the 21st century.