Boatglasses.com Launches New Line of Cheap Sunglasses for Young Men and Women

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Boatglasses.com (http://www.boatglasses.com) has recently announced it is launching 300 new styles of sunglasses specifically designed for the budget market. With the majority of its 2,000 sunglasses retailing between $8.99 and $12.99 with free shipping, Boatglasses believes it is aiming for the sweet spot of attractive, affordable style.

I wouldn't be able to do so without a killer website developed by award winning designer Zach Fisher. Our website is what separates us from competitors like GlamourShades (www.glamourshades.com) or Cheap Sunglasses (www.sunglasswarehouse.com). Customers tell us time and time again how attractive our website is and easy it is to order sunglasses online.

Boatglasses.com (http://www.boatglasses.com) has recently announced it is launching 300 new styles of sunglasses specifically designed for the budget market. With the majority of its 2,000 sunglasses retailing between $8.99 and $12.99 with free shipping, Boatglasses believes it is aiming for the sweet spot of attractive, affordable style.

What started as a fun experiment is starting to make waves. Boatglasses.com is an online retailer of inexpensive designer-themed sunglasses for men and women. A variety of styles and low prices have garnered the attention of customers attracted to its fresh lines of aviators, Hollywood-inspired replicas, and hottest trends. Boatglasses is attributing its emerging success to three factors: style, price, and a great website.

"Our goal is to provide customers with as many styles of sunglasses at the lowest price possible," said Karl Giddens, Director of Operations for Boatglasses. "I wouldn't be able to do so without a killer website developed by award winning designer Zach Fisher. Our website is what separates us from competitors like GlamourShades (http://www.glamourshades.com) or Cheap Sunglasses (http://www.sunglasswarehouse.com). Customers tell us time and time again how attractive our website is and easy it is to order sunglasses online."

This competitive advantage is not an accident. Designer Zach Fisher focused on developing a high degree of user-friendliness along with scalability during the development. "Boatglasses was an interesting project due to two core requirements: customer convenience and scalability. Karl needed a website that was easy to use, but remained flexible for future growth. Ultimately, I looked to Volusion's e-commerce solution to help us deliver on both," stated Zach Fisher.

The design seems to be paying off for Boatglasses. "I looked at several other sites before running across Boatglasses.com. Their selection of cheap men's sunglasses was exactly what I was looking for and their website made it very easy to order online," customer Ryan Rapp remarked, "I ordered three new pairs of aviator sunglasses since they offer free shipping."

About Boatglasses.com

Boatglasses is an online retailer of inexpensive sunglasses for men and women.

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Karl Giddens
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