Flushing, NY (PRWEB) September 7, 2009
As tennis fans descend on the US Open August 31 to Sept. 13 they'll get an interactive experience on Sport Court® PowerGame™ surfacing at the Indoor Tennis Facility of the U.S. Tennis Association's SmashZone.
Connor Sport Court International, headquartered in Salt Lake City, is providing the entire 20,000 square feet of surfacing for the USTA® SmashZone. The surface was created in the USTA's trademarked green and blue colors.
The USTA calls SmashZone "the premier fan interactive attraction in tennis." SmashZone will also offer revolving programs each day--including special guest appearances and games, contests and exhibitions, all of it taking place on Sport Court's PowerGame surface. Earlier this year Sport Court was named the "Official Supplier of Modular Flooring" for the USTA.
SmashZone will feature the QuickStart Tennis play format on 36' and 60' courts. QuickStart Tennis was developed to introduce the game of tennis and make it more fun for new players. To make it easier, several elements have been modified including the court size, the racquet size, the balls, the scoring system, and even the net height.
"We are thrilled with the overwhelming success of PowerGame as an ideal surface for tennis courts featuring the QuickStart Tennis play format, and the USTA's support for our product" said Ron Cerny, President and CEO of Connor Sport Court International.
"The court has exceptional traction without the abrasion found on other modular surfaces and provides outstanding shock absorption as well," Cerny said.
"Sport Court's PowerGame surfacing will greatly enhance the overall experience for those visiting SmashZone. In addition to providing the right performance features, the floor's appearance really makes the space stand out as something spectacular" said Virgil Christian, Director of Community Tennis Development for the USTA.
Visitors can test their skills in the Fast Serve Cage, try for the top score on the state-of-the-art electronic backboard, or play video games that allow them to swing a tennis racquet.
SmashZone debuted at Arthur Ashe Kids' Day and will continue to be open throughout the duration of the US Open.
About Connor Sport Court International
More athletic events are played on Connor Sport Court surfaces than on any other sports flooring in the world. Connor sports floors have established themselves as the standard for professional and collegiate sports since the company was founded in 1872. Sport Court® is a registered trade mark of Connor Sport Court International. Since 1974, it has identified the original and authentic modular sport surface, continuously improved and patented to provide the highest levels of quality, safety and performance. Connor Sport Court is proud to be independently audited and verified as a Zero Waste company with less than 1% of all our waste reaching a landfill. Connor Sport Court's management system is ISO 9001:2008 certified by independent auditors.
About the USTA
The USTA is the national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level -- from local communities to the highest level of the professional game. A not-for-profit organization with 730,000 members, it invests 100% of its proceeds in growing the game. It owns and operates the US Open, the highest attended annual sporting event in the world, and launched the Olympus US Open Series linking 10 summer tournaments to the US Open. In addition, it owns the 94 Pro Circuit events throughout the U.S., is a minority owner and promotional partner of World TeamTennis, and selects the teams for the Davis Cup, Fed Cup, Olympic and Paralympic Games. The USTA philanthropic entity, USTA Serves, provides grants and scholarships and through tennis, helps underserved youth and people with disabilities to improve academics, build character and strive for excellence. For more information on the USTA, log on to usta.com.
For more Connor Sport Court information contact:
Jeff Morton, Marketing Manager, Connor Sport Court
For more USTA information contact:
Tom LaDue, Manager Communications, USTA
(914) 697-2352; ladue (at) usta (dot) com