What we're saying to our customers is it doesn't have to be that way. We're here to do a great custom printing job for them - high quality graphics and terrific service. And if we're able to deliver that and they come back again and again, then the amount we lose on giving them free artwork setup and shipping is negligible because we've built a relationship.
Jeffersonville, IN (PRWEB) September 9, 2009
As a la carte business practices continue to thrive, consumers have become accustomed to paying for each piece of a project and often resigned to the fact that they may not know or understand those charges upfront. In response to this growing trend in their own industry - and industries across the board - Xtreme Graphics, an online custom screen printing company, has recently announced its departure from industry standards by rolling out a host of "freebies" - including estimates and even shipping - for its customers. This unique business method - which takes a hard line approach to hidden fees and extra charges - will be what sets his company apart, surmises company president, Wayne Nolan, and will change the way in which consumers think about the products and services they receive.
"When it becomes customary to charge extra for every little thing that you do - even those things that are intrinsically a part of your process, customers eventually begin to accept it as a necessary evil," says Nolan. "What we're saying to our customers is it doesn't have to be that way. We're here to do a great custom printing job for them - high quality graphics and terrific service. And if we're able to deliver that and they come back again and again, then the amount we lose on giving them free artwork setup and shipping is negligible because we've built a relationship."
In working with customers on their custom printed shirts and various Custom Screen Printing projects, Xtreme Graphics has made it a company policy to not charge for estimates, setup fees for art, or shipping; components that typically incur costs over and above the project itself. Nolan looks at this as an investment.
"When potential customers seek us out they are looking for a company to help them achieve the highest quality at the lowest price," he says. "We don't feel as if charging them for an estimate is going to make them any more likely to choose us in the end. And once they're working with us we're happy to ensure that they receive their finished project without having to incur shipping costs. To us, that's simply a part of doing business online rather than in a traditional shop."
Xtreme Graphics offers customized screen printing and embroidery. The Xtreme Graphics team will either print artwork according to customers' specifications or work alongside customers to help them develop their ideas.
For more information about Xtreme Graphics CLICK HERE