More and more seniors are living on fixed incomes and simply can't afford to start all over with DVD equipment and libraries. And still others just aren't enthused about navigating a new technology at this point in their lives.
Tarzana, CA (PRWEB) September 10, 2009
While DVD is the clear format of choice for yoga exercise videos, VHS is still king of the hill as far as many seniors are concerned. As the result of a recent online promotion originally intended to liquidate remaining VHS inventories, YogaHeart.com reports it was contacted by past customers and referrals thanking YogaHeart for breathing life back into the fast-fading VHS format.
Ron Arnone, YogaHeart.com's marketing manager, says that with less than 5% of their sales in VHS format, the decision had been made to stop manufacturing and phase the VHS format out of their lineup.
"At the eleventh hour, we featured a deep discount sale in our seasonal newsletter, and frankly, we were overwhelmed with the feedback from past customers...and referrals. The price was right, of course, but these folks were thanking us passionately, from the bottoms of their hearts. Very emotional stuff and it opened our eyes. We did some research and learned there were two big factors that were driving the sales frenzy: sale price, and library investment."
"We learned that many seniors prefer the simplicity and efficiency of using their trusty VCR players. They typically have a longtime investment in VHS tapes, including precious family videos and old TV shows, and are not so willing, or even able, to give up that investment," insists Arnone. "More and more seniors are living on fixed incomes and simply can't afford to start all over with DVD equipment and libraries. And still others just aren't enthused about navigating a new technology at this point in their lives."
So instead of stopping the discount promotion on October 1 and phasing out VHS as originally scheduled, the company has decided to implement a new Seniors Discount Program -- for as long as the demand continues: 90% off all of their products in VHS format.
"We won't turn a profit with this program," explains Arnone, "but we will be making a lot of seniors happier...and healthier. That's been our focus since the beginning."
Arnone says they'll be marketing the program as a grass roots promotion. The 90% discount is not published on their website, and will be available only to people who know the secret discount code, available by request only. To obtain the discount code, seniors must send an email to vhs at yogaheart dot com and mention "VHS Program" in the subject line. They have set a limit of 10 VHS tapes per customer, and the discount is available for online sales only (no mail or phone orders).
Yoga for the Young at Heart™ was founded in 1994 by Susan Winter Ward...a successful real estate developer turned yoga instructor. Her passion, as the name implies, is helping boomers and seniors step into the sometimes intimidating world of yoga. Gentle, accessible yoga...with absolutely no pretzel poses required.
Yoga for the Young at Heart is now recognized as a leader in the introduction of yoga to seniors using exceptionally-produced video classes. The boomers of the 60s and 70s are now moving into their senior years, and the benefits of yoga are especially suited to these stressful times.
Susan's programs have introduced yoga to tens of thousands of "beginners of all ages," boomers and seniors, in particular. "Yoga shouldn't hurt," insists Susan in her articles and at her workshops and seminars around the world. Many of society's most renowned health and lifestyle advocates, including Deepak Chopra, Dr. Bernie Siegel, Rodney Yee and others, agree that Susan's simple yet effective approach to yoga is a breath of fresh air for seniors looking to improve their lives through fitness and meditation.
Her award-winning videos can be found at discriminating retailers and spas, in libraries across the country, in the 2010 Reader's Digest catalog, and through Amazon and other leading online retailers. But the real home of Yoga for the Young at Heart is YogaHeart.com, where boomers and seniors will find her complete product line, now including MP3 audio classes for immediate download.
Susan's MP3s were inspired by sight-impaired seniors, although everyone will appreciate her soothing voice and easy-to-follow audio descriptions of the stretches and poses.
The Yoga for the Young at Heart Basic Series is a set of three beautifully produced videos, in a yoga class setting, which can be purchased individually or as a complete set (yogaheart.com only), saving 20%.
Basic Series 1 is still the company's (and one of the industry's) flagship video classes for seniors, but another of her popular titles is getting a lot of attention these days; Sitting Fit Anytime™.
Sitting Fit is the premiere "chair yoga" video, featuring nine segments that can be practiced at home, in the office or while traveling. Each segment focuses on a separate part of the body, and is done while seated in a chair. Sitting Fit has been featured for passengers on Delta and other airlines, and has also been adopted by pilots and commercial drivers on extended flights and road trips. As Susan had planned from the outset, folks with limited mobility find Sitting Fit an ideal way to enjoy the far reaching benefits of yoga.
For additional details on the complete Yoga for the Young at heart product line, or to subscribe to Susan's newsletter, Heartlines™, visit http://www.yogaheart.com/.
Photos and other media details are available at http://www.yogaheart.com/media