PHFE CEO Suggests that Sirius Needs to Get Serious About STD's

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PHFE believes that Sirius Satellite Radio's use of the acronym STD for their Labor Day weekend promotion on Classic Rewind was misguided and ill conceived. PHFE notes that the use of the STD acronym to do anything other than provide accurate information on how to prevent and treat sexually transmitted diseases, (STD's) is at best a violation of the public's trust and at worst demeaning to efforts to prevent and control these conditions which, according to the CDC, cause over 19 million new infections each year

Getting the word out on how to prevent and treat sexually transmitted diseases costs money that often isn't available to public health programs so it is even more troubling and discouraging when a large media concern like Sirius uses its resources to mock a serious public health challenge

The Centers for Disease Control and Prevention notes that sexually transmitted diseases cause over 19 million new infections and cause an additional $15.3 billion dollars in costs to the nations healthcare system each year.

So PHFE CEO Mark Bertler wants to know what Sirius Satellite Radio was thinking this Labor day weekend when it ran a promotional campaign on its Classic Rewind channel using the acronym STD and suggesting that they were spreading STD's as well as making references to shots and the CDC among other poorly chosen references.

Granted, he notes, what Sirius Radio was talking about was a multiple play gimmick where they would play one, two or three songs in a row from a particular artist.

The STD reference was apparently intended to denote whether one two or three songs would be played by that particular artist.

The STD acronym was used to stand for Single, Triple, or Double.

Mr. Bertler suggests that perhaps a baseball reference would have been less onerous.

Mark Bertler, CEO of Public Health Foundation Enterprises, (PHFE), further noted that public health challenges like sexually transmitted diseases have both a personal and economic impact on millions of people across our country.

"Getting the word out on how to prevent and treat sexually transmitted diseases costs money that often isn't available to public health programs so it is even more troubling and discouraging when a large media concern like Sirius uses its resources to mock a serious public health challenge," he said.

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Mark J. Bertler
PHFE
562 222 7895
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Mark J. Bertler
CDC
562 222 7895
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