Motorcycling Gets Celebrity Seal of Approval as Get On Campaign Attracts New Riders to Motorcycling

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More celebrities than ever before have enjoyed the benefits of motorcycles and scooters this summer, with a host of famous names ranging from George Clooney and Cindy Crawford to Prince Harry and Dermot O'Leary hitting the headlines in the last month as a result of their passion for life on two wheels.

The spate of celebrity spottings coincides with the recent launch of the UK motorcycle industry's ground breaking Get On campaign, which is encouraging people to try out free 'have a go' taster sessions on motorcycles and scooters (which can be booked at http://www.geton.co.uk) and see for themselves the huge range of benefits that can be enjoyed on bikes.

It appears that these benefits which range from freedom, fun, flexibility and sociability, to time saving, accessibility, cost and environmental advantages have not been lost on many of Hollywood's A-Listers. While Brad Pitt and Tom Cruise are regularly spotted out on their bikes George Clooney was pictured this month enjoying a two-wheeled spin with Sardinian model Elisabetta Canalis along with supermodel Cindy Crawford and her husband Rande Gerber.

American chat show legend Jay Leno is another of the Los Angeles elite with a passion for bikes with a staggering 90 motorcycles in his garage. Leno, who was in England earlier this summer for Goodwood's Festival of Speed, was seen out on his 1946 classic Harley WR Daytona Beach sand bike.

Closer to home Prince Harry hit the headlines when heading the VIP guest list at the recent British MotoGP, the world's leading two-wheeled motorsport series and the equivalent to Formula One. The Prince, who took part in a charity bike ride in Africa, was treated to a thrilling pillion ride round Donington's famous circuit before meeting the riders on a pit lane walkabout.

One of the biggest advantages of motorcycles and scooters is their unique ability to cut congestion, a point not lost on X-Factor presenter Dermot O'Leary who beat the queues at the recent V Festival when arriving on a Virgin Limo bike.

Geordie stand-up comedian Ross Noble's association with motorcycles has also hit the headlines in recent weeks with the funnyman's promotion of his new show 'Things' which is currently touring in the UK. Noble launched the show in Australia earlier in the year and has described the fantastic reception he received from Antipodean bikers who stopped him wherever he went to talk about motorcycling.

With so much celebrity interest in motorcycling it comes as no surprise that the Get On campaign is attracting celebrity backing, with former Strictly Come Dancing Champion and Ashes legend Darren Gough (who recently completed motorcycle CBT training ) and Blue's Simon Webbe having pledged their support to the campaign.

More celebrities who are giving their support to Get On will be unveiled in the coming weeks and will be available for interview. To find out more details please contact Jonathon Bates at jbates (at) capitalize (dot) co (dot) uk or Olivia Sharman at osharman (at) capitalize (dot) co (dot) uk. Alternatively both can be contacted on 0207 940 1700.

Notes To Editors

  •     Get On is a three year campaign to get the nation biking and is funded by a levy on every motorcycle and scooter sold in the UK by participating Get On manufacturers and dealers
  •     The official website http://www.geton.co.uk gives details of the companies who are supporting this campaign
  •     Riding taster sessions are free and details of where they can be taken are on the website
  •     You do not need a car licence in order to 'Get On' but must be aged 16 years or older
  •     A motorcycle, or scooter if preferred, riding jacket, gloves and helmet will all be available, free of charge, at the training centres offering the riding taster sessions
  •     Each taster session lasts for approximately one hour
  •     All riding is conducted in a safe environment and does not take place on main roads
  •     International non-profit organisation Riders for Health will be involved in elements of the PR campaign, which will be revealed as the campaign goes on
  •     Riders for Health saves lives in Africa by managing and maintaining motorcycles used in the delivery of health care and vital services to rural communities

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Jonathon Bates or Olivia Sharman

+44 (0)20 7940 1700
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