Don't Let Your Social Network Profiles Ruin Your Work

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Online background checks have become increasingly popular within business, whether this is for checking up on current or potential members of staff, looking for information about management and co-workers and now, 55% of Canadians admit to checking the respectability and expertise of anyone they may be considering doing business with in the future.

A study of 914 Canadians has found that suppliers, business partners and clients can expect to undergo online background checks, with 55% admitting to searching online for information about people they may be doing business with in the future; checking both their expertise and respectability.

Deciphering whether a particular supplier always delivers on time, or if a potential business partner has a credible reputation can be a difficult, costly and time consuming task., the world's most popular people search website offers a free, simple and easy solution.

Yasni enables companies to search for individual names and all of the publicly available information about them will be collected within seconds and clearly displayed on the site. This will present any online records of that person, including photographs, social networking sites and blog posts from business forums; providing companies with a clear idea of each individual's professional and social reputation.

Andy Barr, CCO of Yasni discusses the latest findings;

"We cannot stress enough the importance of checking your online reputation, especially as 55% of Canadians admit to looking online to establish the reliability of business partners, of which almost 20% confess that they are just looking for that person's online respectability. Consequently, monitoring your own online profile may not always be enough in business. It is now crucial that other members of staff and management are also fully aware of the repercussions of uploading inappropriate photos or rude comments on to their social networking sites.

"As companies are learning to utilise the service Yasni has to offer to check up on people that they may be working with in the future, it is also fundamental that these companies are aware that business people may also be performing these online checks on them and their reputation. These results prove that it is essential that all parties ensure their online profile portrays them to be reliable, hard working and professional."

For more information about Yasni visit

Logos and images of Andy Barr are available on request

Further information about Yasni:

Emma Stockley, 10 Yetis PR
Tel: +44 01452 348 211

Note to Editors

About Yasni:
Yasni is the world's most popular people search website with more than 26 million page requests and approximately 10 million visitors on six continents each month.

People search, which accounts for nearly one-third of all search queries on the Internet, is one of the largest online markets as more and more people turn to the Web to find information about old friends, co-workers, business partners, job applicants, neighbours, prospective mates and much more.

In just a few seconds, Yasni provides a free and comprehensive overview of people and their associated networks, including contacts, pictures and other publicly available information.

Yasni is also the ultimate resource to control one's online reputation and manage what information is available about them on the Web.


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Emma Stockley
01452 348211
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