Want the competitive edge? Build up your professional bio and enhance your reputation by being the quoted or commenting expert in the news, on internet sites, on radio shows and on TV. But keep in mind, that you will only secure media exposure by adding content rich value to the conversation that is going on in your industry in an intelligent manner with an experienced point of view
Belle Mead, NJ (Vocus) September 10, 2009
It may be back to school time for the kids but as the kids jump on the bus their parents feel the pressure of a recessionary business environment. Annie Jennings PR, a National Media & Publicity Services Company, anticipates a jump in the demand for media outreach strategies and services as consultants and business professionals position themselves as national experts in their field using media outreach to create the competitive advantage.
“The idea is expand your exposure to your target market and showcase your expertise, consistently over time. In this way you can add to the power of your positioning within your industry and to your ability to influence your target market's buying decisions,” says National Media Strategist and Publicist, Annie Jennings, founder of the National PR firm, Annie Jennings PR. Annie Jennings PR is a public relations firm that provides individuals and corporations, as well as authors and experts, with publicity and marketing strategy that helps position them as a leader in their field.
“Want the competitive edge? Build up your professional bio and enhance your reputation by being the quoted or commenting expert in the news, on internet sites, on radio shows and on TV. But keep in mind, that you will only secure media exposure by adding content rich value to the conversation that is going on in your industry in an intelligent manner with an experienced point of view,” adds Annie Jennings.
"It’s more important than ever for clients, both the ones currently on board as well as your targeted clients, for your commentary to be seen in and heard on the media that is significant to your marketplace,” says Annie Jennings.
Competition is intense as the well capitalized businesses have positioned themselves to not only to preserve their current client base but to secure the new business that is available to them to ensure their survival throughout the recession. This competition (your competition) is using market expansion and communication techniques that allow them to strategically invest their resources.
How should consultants, service providers, experts and businesses spend their publicity and marketing dollars?
For the individual building a career or running a consulting/service oriented business the answer is to become known as an expert in their field, branding themselves as a thought leader and influencer. The expert, consultant or business should be thought of as a person or business whose voice and opinions matter.
How do they that?
They showcase their experience, wisdom, knowledge and expertise by appearing on radio shows, TV shows, in newspaper and magazines and/or on internet news sites as the commenting or quoted expert adding content and value to the socially relevant issues facing their marketplace. This publicity and marketing keeps them visible and importantly, vital to their target market. To stay vital, experts and consultants will have to be current on the news in their industry, develop thoughtful and useful opinions and commentary to keep them engaged in the discussion in a meaningful way that involves their area of expertise. Annie Jennings PR offers a series or Special Reports outlining the marketing and publicity strategy discussed above.
Let’s illustrate the point: If someone wanted to hire a financial planner to help them decide how to invest their hard earned dollars for growth and safety, would they be more likely to hire someone who might be on their last legs or would they rather work with the polished personal finance expert they recently watched on their local TV news or local morning show, read about in their area newspaper, watched on national TV being interviewed by a well-known host and/or read about as the quoted expert making an important contribution via their comments in a major newspaper or magazine?
Strategic marketing, publicity and branding strategies can keep businesses, professionals, such as the financial planner in the example above, and consultants competitive and successful despite economic conditions.
Listen to REAL SUCCESS STORIES of real consultants, industry professionals, authors and experts that have expanded their impact in their market place landing them new clients and increased business success.
Annie Jennings PR is accepting clients for the publicity program outlined above under their famous Pay For Publicity Media Outreach Program. Clients are invited to discuss how this program can benefit their business objectives by contacting Annie Jennings PR at experts for the media or by calling to set up an appointment at 908.281.6201.
About Annie Jennings PR: Annie Jennings PR is a Strategic Marketing & Publicity firm that offers advanced branding, publicity and marketing services to clients. Annie Jennings PR helps clients achieve their optimal levels of success using media outreach and develops messages for clients, packages and expands individuals, corporations, authors and experts. Annie Jennings PR is well known for advising clients on exactly how to use their marketing dollars for optimal impact, given their personal and professional set of circumstances. Annie Jennings also offers the “Pay For Placement Publicity Strategy” that allows clients to access the specific media exposure required by their marketing strategy without the high cost of monthly retainers.
This article written by Annie Jennings, Media Strategist & Publicist, founder of the National PR Firm, Annie Jennings PR