Vote and Learn in the 2009 Nonprofit Tagline Award Competition

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Place Your Vote Today for the 2009 Getting Attention Nonprofit Tagline Awards.

Nonprofit professionals in every field can learn how to strengthen their own organization's tagline, and help select some of the best in class, by voting in the 2009 Getting Attention Nonprofit Tagline Awards competition.

Place your vote ( today. Polling closes at midnight, Wednesday, September 30th.

"Voters to date have welcomed the opportunity to learn from these tagline models," says Nancy Schwartz, president of Nancy Schwartz & Company ( and blogger at Getting Attention (, who designed the award program.

Here are comments from a few early voters:

  • "The best taglines are specific and inspiring. They also state an ideal, and an action. Add in a clever wording with double meaning which makes them stick in the reader's mind and you have a real winner. The bad ones say what the organization is against not what it is for. All of them help me understand what makes messaging work."
  • "Great examples of the struggle to create taglines with meaning."    
  • "Thank you for doing this. Helping non-profit boards understand the power of marketing is difficult. When you have excellence to point to, it helps!"

Schwartz says the 60 tagline finalists in 13 sectors have been carefully culled from more than 1,700 taglines submitted. The organizations behind these taglines have succeeded in putting a few well-selected words to work to build their brands.

"A strong tagline is vital. It's the anchor for an organization's brand and, next to its name, the marketing message most heard and repeated," says Schwartz. "But seven of ten organizations don't have a tagline or rate theirs as working poorly, according to the 2008 Getting Attention Nonprofit Tagline Survey."

By participating in the voting, which takes about seven minutes, nonprofit professionals will have a chance to reflect on what works and what doesn't work for them, and consider how their own organization's tagline holds up. "Voting doubles as a tutorial and a chance to participate in a fun project that will help nonprofits in all fields," says Schwartz.

Schwartz launched the award program in 2008, motivated by the findings of the Getting Attention Nonprofit Tagline Survey. The survey probed styles, usage trends, what's working and what's not in nonprofit taglines based on data provided by 1,900 nonprofit communicators working in organizations across 12 vertical sectors.

The award winners will be announced in November 2009, and highlighted in the database of 2,500 nonprofit taglines to be featured in the updated 2009 Nonprofit Tagline Report, free and due out in late fall 2009.

Place your vote ( today for the best in nonprofit taglines, and sign up to receive the free report.

==> About Getting Attention and Nancy Schwartz

The Getting Attention blog and e-update ( are no-charge, high-value sources of ideas, tactics, and tips for nonprofit communicators focused on helping their organizations succeed through effective marketing.

Nancy E. Schwartz provides marketing services to nonprofit organizations and grantmakers via Nancy Schwartz & Company (, and is the editor and publisher of Getting Attention.


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