Cookies by Shar Expands to Open New Retail and Commercial Bakery in Davie, Florida

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Recent Deals With Whole Foods Market & Epicure Market, Plus Growing Sales Led to Need for Larger Space

In 2004, Sharmila (Shar) Melwani started her customized cookie company, Cookies by Shar, out of her own kitchen in Plantation, Florida mainly creating specially-designed treats for family and friends. Only five years later, after her company has experienced enormous growth and local, national, and international acclaim, Melwani has opened the first Cookies by Shar retail and commercial bakery, located at 6323 Stirling Road in Davie, Florida.

Over the past year, Melwani has secured deals to sell her lavishly decorated cookies at all Florida Whole Foods Market stores on a large scale throughout the year; as well as seasonally at the Miami Beach-based Epicure Market. She's also provided cookies for special events for prestigious companies such as Ferragamo and BMW. Combined with numerous custom sales orders coming in via her Web site, http://www.cookiesbyshar.com, her business required more space.

The 900-square-foot bakery includes a quaint, welcoming retail area where customers can view a variety of elegant Cookies by Shar creations, as well as a commercial bakery, where Melwani and her three talented cookie helpers make the custom-decorated delicacies. Most recently, she was leasing licensed and inspected commercial bakery equipment time and space also in Davie.

"To me, selling is a natural outgrowth of creating, something I love to do," said Melwani. "I've been content to let Cookies by Shar grow at its own pace. Little did I know that it would be so successful just five years after I started it - I'm thrilled to now have my own bakery and retail space."

Cookies by Shar offers intricately decorated creations topped with royal icing, and more than 150 exclusive designs, ranging from holiday to princess to wedding/shower. Melwani designs all her own cookies, and has special cutters made for each design. Additional gourmet cookies include chocolate chip (plain or drizzled with chocolate), oatmeal raisin, peanut butter, key lime, macadamia nut, coconut macaroon and more. The company also offers its signature chocolate chip cookie pops and brownies.

Cookies by Shar are made with premium ingredients, and attractively presented in food-grade cellophane bags (preserving freshness for up to three weeks) and tied with a bow.

Cookies by Shar creations were hand-selected as the only sweet treat to be included in the gift baskets provided to Food Network celebrities and VIPS attending the 2008 and 2009 Food Network South Beach Wine & Food Festival. The products have been shipped as far away as Kuwait and London, and high-end corporations have called on Cookies by Shar for custom-made treats.

With her success, Melwani feels it's important to give back to help others - she donates five percent of all Cookies by Shar proceeds to Share Our Strength, a national non-profit organization that aims to end childhood hunger. Cookies by Shar was the only cookie company selected to participate in the upscale 2008 and 2009 Taste of the Nation Miami event, benefiting Share Our Strength.

"I'm flattered that my business has grown so quickly and been received so well," said Shar. "The Cookies by Shar bakery will not only allow me to accommodate the volume of requests I've been getting, but it will give individual consumers the chance to come in and see our beautiful creations for themselves."

The Cookies by Shar bakery is open Tuesday through Friday, from 10 a.m. to 3 p.m. and by appointment at 954.689.2205. For additional information or to purchase cookies, please call Cookies by Shar at 954.689.2205 or visit http://www.cookiesbyshar.com.

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Duree Ross
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