Antelope Valley Mall Debuts New Social Networking Website - Shoptopia

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On September 12, 2009, Antelope Valley Mall becomes the latest shopping center in Southern California to launch the social networking website, Shoptopia. Shoptopia is a national social shopping networking website designed to connect Antelope Valley Mall shoppers with others who share their passion for shopping, as well as retailers and other community groups.

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Shoptopia helps us build relationships with shoppers and provides them with information about retailers and promotions that are specifically relevant to them

On September 12, 2009, Antelope Valley Mall becomes the latest shopping center in Southern California to launch the social networking website, Shoptopia. Shoptopia is a national social shopping networking website designed to connect Antelope Valley Mall shoppers with others who share their passion for shopping, as well as retailers and other community groups.

Shoptopia bridges the gap between online and traditional retail shopping, allowing members to enjoy the benefits of online shopping while reconnecting them with the enjoyment of an in-store shopping experience. Shoptopia members share insights, product reviews and their passion for shopping, across a community of fellow shoppers, while receiving special discounts and incentives that can be redeemed at Antelope Valley Mall merchant locations.

“Shoptopia helps us build relationships with shoppers and provides them with information about retailers and promotions that are specifically relevant to them,” said Tricia Granger, marketing director, Antelope Valley Mall. “This allows us to enhance the in-store shopping experience by taking our shoppers from online and enticing them to visit the mall. We can communicate with our shoppers in real time about all the different activities and sales promotion that are meaningful to them happening at the mall.”

In celebration of Shoptopia’s launch, Antelope Valley Mall plans to give the first 200 Shoptopia members who bring their printed Shoptopia profile page to Guest Services at Antelope Valley Mall on Saturday, September 12 a free $10 gift card, while supplies last. All members will be entered into a drawing for a $250 shopping spree, just for signing up for a free membership now through September 27, 2009. In addition, Shoptopia will award special prize giveaways to shoppers throughout the day on September 12 via a special text message mobile campaign.

Using Shoptopia is simple. Users sign up to create a profile and personalize their shopping preferences. They collect and organize favorite products with Shoptopia Lists, seek the opinions of like-minded shoppers and share a shopping experience with family and friends in the Talk section. Shoppers engage across all major retail categories including, Women’s Fashion, Men’s Fashion, Kids, Gadgets, Health & Beauty, and Eco-Green.

Once users create a profile that identifies their preferences, they enjoy exclusive perks and deals from Shoptopia and Antelope Valley Mall. Retailers build relationships with customers who frequent their stores and provide these shoppers with the product information and promotions that are relevant to them.

Shoptopia has launched at Boulevard Mall, Amherst, NY, The Promenade Bolingbrook, Bolingbrook, IL, The Mall at Robinson, Pittsburgh, PA, Charleston Town Center, Charleston, WV, The Mall at Stonecrest, Lithonia, GA, Promenade Temecula, Temecula, CA, Galleria at Sunset, Henderson, NV, Short Pump Town Center, Richmond VA. Following the launch at Antelope Valley, Shoptopia will continue to roll out to more than 20 shopping centers nationwide by the end of the year.

About Shoptopia
Shoptopia is an online shopping experience where members can share their love for their favorite brands, discover new products, seek shopping advice from a community of friends, family and peers, and receive exclusive benefits from local shopping centers. Shoptopia is the creation of Mallfinder Network, the leading developer and provider of interactive marketing services for the shopping center industry since 1997. Mallfinder develops and hosts websites, manages e-mail and mobile marketing campaigns, and coordinates the delivery of brand and retailer content. Experience Shoptopia at http://www.shoptopia.com

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Vicki Rousseau
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