Little Giraffe™ Names Fashion Industry Veteran as New President & CEO

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Trish Moreno brings marketing & merchandising expertise to expand Little Giraffe, the celebrity-favorite brand, and will have support for her strategy from founder, Sharyn Newberg

Little Giraffe is pleased to announce that Trish Moreno has been named as President & CEO, and will help usher the well-loved brand into its next phase of growth & development. She is replacing Marcia Brower who has recently retired. Moreno is an ideal fit for the role as she brings with her nearly 20 years experience in the Fashion and Home Furnishings industries, and served eleven years as Executive Vice President of the Bebe stores, helping to expand the brand from a 3 store chain to over $100mm in annual revenue. "I am so pleased to join the Little Giraffe team," says Moreno, "and feel that my new role is a great fit for my background, experience & expertise." Her strength in merchandising and marketing will serve as a major asset, and Moreno says, "I am thrilled to have the opportunity to lead the Little Giraffe brand to its next phase of development."

Moreno's growth & development strategy will be supported by Sharyn Newberg, the brand's original founder, who remains as Director of Design & Development. Newberg's rich history and love for the brand will help refine and expand the Little Giraffe collections in the coming months. "I am ecstatic to be working with Sharyn and anticipate an enthusiastic response to our new direction," says Moreno.

Famous for their plush baby blankets, cozy children's apparel, and upscale baby accessories, The Little Giraffe's true mission is to create Luxuries for Life™ that consumers of all ages can enjoy. Since the company's launch in 2000, their collections for adults and children have been a tremendous success. Celebrities have fallen in love with Little Giraffe for its incredibly soft, ultra luxurious machine-washable products. Gwen Stefani, Katie Holmes, Salma Hayek, Halle Berry, Tori Spelling, Nicole Richie, and Jessica Alba have all welcomed home their newborns with Little Giraffe's Chenille & Luxe collections. Celebrities such as Eva Mendes, blogger Perez Hilton, Drew Barrymore, and Jessica Biel have also discovered the Giraffe and Friends pet collection to pamper their pooches.

Little Giraffe has received praise in many national publications including People magazine, Pregnancy, The Robb Report Luxury Collection, Life & Style, BH&G, Family Circle, and US Weekly, among others. In addition, television shows including Access Hollywood, Extra, The Ellen DeGeneres Show, The View, The Today Show and the popular network drama Desperate Housewives have featured products from the Little Giraffe collections.

To learn more about the Little Giraffe, please contact Jennifer Berson of Jeneration PR at 818.501.1205.

About Little Giraffe, Inc.
Based in Los Angeles, Little Giraffe's mission is to provide consumers with the most luxurious, exclusive, and hassle-free children's apparel and accessories on the market. Since 2000, the company's unique collections have delighted celebrities, style-makers, and discerning parents with a signature blend of comfort, quality, and convenience. In addition to the wildly popular collections for adults, children, and infants, the Giraffe and Friends collection for pets is designed to satisfy our beloved furry friends who deserve the ultimate in style and comfort. Little Giraffe's current collections continue to provide same quality craftsmanship and exclusive materials that have defined Little Giraffe's products from the very beginning. For more information, please visit http://www.littlegiraffe.com.

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Jennifer Berson
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