We are a long-time user of the AdJuggler platform and have worked closely with AdJuggler management to define AMS for how we work with our many advertisers and publisher relationships
Alexandria, VA (PRWEB) September 10, 2009
AdJuggler Inc., the industry leader in high performance, SaaS-based digital ad management systems, announced today that its AdJuggler® Marketer Solution (AMS) has completed final beta testing and is now available for brand advertisers, specialty direct marketers, and agencies to better target and manage digital display advertising programs across multiple ad networks, exchanges, and publishers.
With direction from AdJuggler's Marketer Council, AMS v.3.0 represents a significant architectural upgrade tailored to the unique business requirements and workflow of how corporate marketers and their agencies design and execute campaigns. Notable enhancements of the AMS service offering include:
- Campaign targeting and audience segmentation techniques to optimize yield at the creative and individual user level
- Forecasting and inventory management algorithms that predict traffic, fill rates, and gaps at the site, placement, geographic, and creative level
- Upgraded user interface and work flow to better enable micro-edits to campaign parameters, direct navigation across the application, and role-based security and approval for marketing teams and agencies
- More robust and intuitive reporting and graphical data mining, combined with branded customization for each advertiser or campaign
"We are a long-time user of the AdJuggler platform and have worked closely with AdJuggler management to define AMS for how we work with our many advertisers and publisher relationships," says Vladimir Khomenko, CEO of ICMediaDirect.com, a large digital agency based in New York City. "Version 3.0 has a number of best-in-class capabilities that make our team more effective in driving better yield across a variety of different advertiser programs."
AMS is targeted to advertisers and agencies requiring a flexible enterprise solution for managing their digital programs. "Digital marketing is maturing into a core competency in most corporate advertisers and agencies," adds AdJuggler CEO, John Shomaker. "Obtaining superior yields, providing consistent service and transparency to campaign owners, and enabling efficient marketing operations are what will consistently differentiate quality marketers." AdJuggler® Marketer Solution is the first release using AdJuggler's latest platform architecture. Separate solution upgrades for digital publishers and networks are now entering public beta release and are expected to be available in November, 2009.
AdJuggler (http://www.adjuggler.com) develops and manages a leading SaaS-based digital ad serving and management platform. AdJuggler's solutions comprises unique technology services for advertisers, publishers, and networks, as well as APIs, custom development services, content hosting, and ad operations support to tailor the service to your business needs. AdJuggler was founded in 1999 and boasts nearly 300 customers across all major global geographies. The company is headquartered in Alexandria, VA and can be reached at 703-914-9700 or sales (at) adjuggler.com.