Is Your Product Launch Doomed?

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Companies that introduce products to market with just a launch checklist are doomed to fail, says industry expert who describes 10 ways to identity an impending product launch disaster in new e-book and seminar.

The process of introducing a product to market is a serious undertaking. Unfortunately for many companies it's merely an afterthought; a checklist of activities to be completed as soon as possible. But launch is not the end of development; it's the beginning of selling!

Recently, Pragmatic Marketing created Product Launch Essentials™ (, the newest seminar in its training portfolio for product managers and marketers. Focused on how to create sales velocity for any product launch, this 1-day seminar teaches the critical factors needed for launch success:

  • A repeatable product launch process
  • Identify the best strategies to support launch goals
  • Detect and address operational readiness gaps
  • Organize and drive a cross-functional launch team
  • Measure and report progress

"Many good products fail because of organizational issues, misunderstanding of roles and responsibilities, and a lack of a strategic approach to guide a launch," says David Daniels, Instructor at Pragmatic Marketing and the creator of the Product Launch Essentials seminar." Product Launch Essentials addresses these issues head-on by teaching a step-by-step, strategic process any launch team can follow."

Available in cities throughout North America and onsite at company offices, Product Launch Essentials is for product managers and product marketing managers who are responsible for the success of a product launch. Additional details, including a schedule of upcoming events is at

In conjunction with the new seminar, an e-book Is Your Product Launch Doomed? 10 Ways to Identify an Impending Launch Disaster has been published. Written by David Daniels, it describes the signs that suggest a launch is in trouble and how to correct them.

About Pragmatic Marketing
Creators of the world's most popular product management and marketing seminars, the Pragmatic Marketing Framework™ helps companies around the world create products people want to buy.

Pragmatic Marketing training has been attended by more than 60,000 technology product management and marketing professionals at 5,000 companies in 21 countries. As the thought-leader in the industry, the company produces blogs, webinars, podcasts, and publications read by more than 100,000 every year.

Pragmatic Marketing has been honored four times by Inc. magazine as one of the fastest growing private companies in America (2000, 2007, 2008, 2009), and in 2008 named a Comerica Bank Arizona Company to Watch.

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Graham Joyce
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