The Newest Job-Hunting Recession Tool: Self-Branding: Launch Your Own Personal PR Campaign

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What should job seekers do in the worst economy since the Great Depression? "Launch your own personal PR campaign, not for the media but for employers." So states marketing expert Anthony Mora, President and CEO of Anthony Mora Communications, Inc. (http://www.anthonymora.com) and author of "Spin to Win."

What should job seekers do in the worst economy since the Great Depression? "Launch your own personal PR campaign, not for the media but for employers." So states marketing expert Anthony Mora, President and CEO of Anthony Mora Communications, Inc. (http://www.anthonymora.com) and author of "Spin to Win."

"Although public relations is generally thought of as a tool to garner press coverage for companies, many of the same skills and techniques can be utilized when job hunting, or when going on an interview," explains Anthony, who has been featured in such media as CNN, the New York Times, the Los Angeles, Times, the WSJ and Newsweek.

BRAND YOURSELF: "Brand yourself in the marketplace, Anthony continues. "Develop your own personal PR campaign. It's a brave new world out there and to be competitive you need to know where your market is. You then need the tools and the resources available to effectively approach that market."

THE ONE-STOP JOB SEARCH: AllPinkSlips.com (http://www.allpinkslips.com) provides access to thousands of job postings as well as resources to save your current job, tips to find a new one, a job chat forum, interviewing advice, a resume builder and more. The site also offers information on recruiting companies, career coaches, and networking advice (both traditional and social) too. The site also offers a unique Job Chat forum which allows users to share real world advice on how to keep going and move ahead in the face of today's job market challenges. Created by Jared Lubitz, an experienced recruitment specialist, it is basically a one-stop site, offering information and tools to help educate, inform and guide people through the job seeking maze.

THE INTERVIEW PITCH: Ann Convery, creator of "Speak Your Business in 30 Seconds or Less ™," (http://www.annconvery.com) , utilizes her experience as a media trainer to help people effectively present themselves to employers, prospective clients, investors. and others. The same skill set that she used when preparing clients for Oprah, 60 Minutes, CNN and USA Today, she now uses to teach people how to expertly present themselves. Her clients' results include landing the job, seeing an increase in profit by up to 60% within three months, attracting investors, and/or becoming No. 1 on the sales team.

"Whether you're posting to a social media site, introducing yourself to someone at an industry mixer, or having an actual job interview, it all comes down to knowing when, where and how to present yourself. Your presentation makes all the difference," concludes Anthony. "Remember presentation shifts perception and perception creates reality."

For Further Information Contact: Megan Rose AMC Inc. 323-874-2933

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