Suzuki Race Fans Stay Up to Date with Dynamic Ads

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Eyeblaster's Smart Versioning, now in general release, and Questus keep pace on the race track.

Making campaign management simpler is the key

Eyeblaster, home of the world's most innovative digital advertising solutions and Questus, a San Francisco-based interactive agency, dynamically update banner ads to keep Team Suzuki fans current on news from the racing world. In general release, Eyeblaster's Smart Versioning provides media and creative professionals with the power to easily boost relevancy, optimize creative, localize global campaigns and slash production costs through automated versioning and dynamic updates.

While Team Suzuki dominates the track, Questus races each week to make updates to Suzuki ads with fresh content. Until recently, making any changes took hours and required a cumbersome process using an XML solution with Microsoft's Atlas. Since then, Questus has moved over to Eyeblaster to use Smart Versioning to serve and manage all dynamic content and ads for Suzuki motor racing.

"Time is money and multiple ad variations used to take hours to produce," said Keyvan Hajiani, Sr. Account Director at Questus. "With Smart Versioning, it now takes minutes, which means Suzuki can reach its customers with even fresher, more relevant content than before."

"We want to keep our fans as close to track action as possible and one of the best ways to do this is to make our advertising dynamic," said Steve Bortolamedi, Sr. Advertising Manager at Suzuki.

With Smart Versioning, many aspects of new or existing ads can be easily modified, including product images, price points, current headlines and video clips. Smart Versioning enhances any campaign that benefits from multiple variations, including global, pan-regional and seasonal campaigns, as well as behavioral, contextual and geo-targeted campaigns.

"Making campaign management simpler is the key," said Gal Trifon, CEO and Co-founder at Eyeblaster. "Whether it's managing campaigns across multiple channels or making updates to live ads without re-trafficking, our goal is to simplify and improve processes for agencies and advertisers across the board."

For more information on Smart Versioning and Eyeblaster's list of global campaign management tools, visit

Media Contact:
Jamie Fishler
T: 646.437.3762
M : 646-465-0150

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