Halogen Network Launches FashionTweek.com

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FashionTweek to be the first large-scale, event-based Twitter application for NY Fashion Week

We are already working on FashionTweek Version 2.0, which will include expanded ability to search, sort and analyze trends from all the tweets coming out of Fashion Week. This version will go live February in time for the Fall 2010 Fashion Week.

Today, Halogen Network announced the launch of FashionTweek.com. The Twitter powered Web site will aggregate all real time reactions to the shows, parties and people of New York Fashion Week with useful and user-friendly functionality. It will be live September 8-20, 2009.

The site will include sections where users can view Tweets from front row attendees, fashion bloggers, magazines, labels and models; a section on the site for all Fashion Week photos; a feed that aggregates all relevant Fashion Week Tweets from the Twitter population; and search capabilities of Twitter content by label or model keywords.

"At Halogen we believe in the need to engage consumers, not interrupt them. FashionTweek does that by integrating the Twitter powered, real time web with other useful functionality, such as a comprehensive schedule of events from all the venues," says Gregory Shove, founder and CEO of Halogen Network. "The site offers real value to those attending and those following the shows and people that make up Fashion Week."

"We are already working on FashionTweek Version 2.0, which will include expanded ability to search, sort and analyze trends from all the tweets coming out of Fashion Week. This version will go live February in time for the Fall 2010 Fashion Week."

FashionTweek is sponsored by W Hotels. For additional information on FashionTweek, contact Jessica Avanzino at Jessica@halogennetwork.com.

About Halogen Network

Halogen Network is a distributed media company that powers digital engagement for prestige brands and reaches over 20 million affluent readers each month.

Our alliance of over 75 mid-tail publishers, including The Business Insider, The Daily Beast, Snooth.com and Food52.com is the largest aggregate network of affluent consumers online.

We also design and implement digital 'brand applications' for agencies and their clients - such as http://www.fashiontweek.com.

Advertisers on the Halogen Network in the last six months have included Qantas Airlines, The Plaza Hotel and Harry Winston, in addition to over 50 other luxury brands.

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Jessica Avanzino
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