Kansas City, MO (PRWEB) September 10, 2009
More than 30 thought leaders from around the United States - all are on the leading edge of integrated marketing - will be in Kansas City Oct. 8 for the first-ever "Integrated Marketing Summit." Nationally and internationally known marketing experts will share their proven, best practices with advertising, public relations, marketing and sales professions.
Marketing experts from both well-known agencies and corporations include:
- David Baker, VP of eCRM Solutions, Razorfish, San Francisco, Calif., http://www.razorfish.com.
- Virginia Miracle, SVP of Digital Strategy, OgilvyPR, Washington, D.C., http://www.ogilvypr.com.
- Rebecca Butler Mona, Director, Web Marketing and Sales for IBM Software Group, Des Moines, Iowa, http://www.ibm.com/software.
- John Kottcamp Chief Marketing Strategist for Ascentium, Seattle, Wash., http://www.ascentium.com.
Keynote speaker, James Obermayer, will discuss "Marketers - Creators of Wealth." An expert in sales-lead generation and marketing, Obermayer is author of several books, including "Managing Sales Leads, Turning Cold Prospects into Hot Customers 365." He also is Executive Director of the Sales Lead Management Association and the principle of Sales Leakage Consulting, Inc., http://www.salesleakage.com.
The 15 program topics will cover a broad spectrum of marketing issues facing marketers today, including demand generation and brand awareness; sales and marketing alignment and brand position; effective prospect and customer management and brand loyalty; tracking return on marketing investment; and case studies on integrated marketing solutions.
For a complete list of speakers and topics, visit http://www.integratedmarketing.com.
Founded by Shawn Elledge, the Integrated Marketing Summit (IMS) was formed around the core belief that the single most important role of marketing is to drive revenue rapidly. The complexities of the business environment, both digital and traditional, reflect the fact that customers and prospects interact with companies, products and services across an increasing number of channels. IMS is designed to explore and provide information on the practices, technologies and expertise needs to create true cross-channel, integrated marketing. Visit http://www.IntegratedMarketingSummit.com for details and registration information.
Shawn Elledge, chief engagement officer, is a more than a career marketer and entrepreneur. He's wired for integration. After years of event leadership as an officer and President of the Kansas City Business Marketing Association, Shawn became a sought-after speaker and presenter at marketing event across the country. Shawn saw a need for a convenient and affordable way for advertising and marketing professionals to stay current with rapidly changing and expanding marketing media and technologies, and to use that information to help their companies and clients drive revenue rapidly. He developed IMS to meet these needs.
Elizabeth Usovicz, SVP of event development, is a top line revenue strategist focusing on strategic sales and marketing, business development and business growth. She has more than 18 years of progressive management experience in consulting, corporate and entrepreneurial environments. Elizabeth's experience spans a spectrum of markets, both business-to-business and business-to-consumer, including technology/software, business services, pharmaceuticals/life sciences and consumer packaged goods. Her service to clients has included opportunity identification, validation and development, new market/customer development, sales strategy, lead generation, strategic alliance development and strategic product development.
For more information, contact Beth Paulsen, 913-669-3319.
October 8, 2009, 7:30 a.m. - 7 p.m.
Hyatt Regency Crown Center
Kansas City, MO