Baynote Makes Key Executive Appointments to Accelerate Growth in Emerging Collective Intelligence Market

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Now hiring for dozens of new positions to meet exponential demand for company's products

These pedigreed executives have proven track records in building market making companies, accelerating growth through innovative sales and alliance programs, and creating superior products. This is the perfect team to help Baynote capitalize on the huge growth opportunity around our collective intelligence technology and oversee literally dozens of key hires in the weeks and months to come.

Baynote, the leader in personal and intent-driven recommendations for Global 2000 and e-commerce organizations, today announced the appointments of Mike Backlund, senior vice president of Worldwide Field Operations, Patrick Finn, vice president of Alliances, Surendra Mistry, vice president of Finance, and Carlos Carvajal, senior director of Marketing, to the leadership team. Additionally, Martin Brauns, former Interwoven CEO, has been appointed to Baynote's Board of Directors. All appointments will help Baynote accelerate growth within the emerging market of collective intelligence while maintaining the highest levels of customer care.

In addition to these recent appointments, Baynote is actively filling dozens of new positions across all functional areas of the company. One of KMWorld's Top 100 Companies That Matter, Baynote is making key hires in engineering, product management, services, sales, and market development to keep pace with rising demand for its award-winning collective intelligence solutions. For a current list of more than 20 career openings at Baynote, please visit: http://www.baynote.com/company/careers/.

With over 80 years of combined management experience, new additions to the leadership team stem from companies such as Accenture, Computer Associates, Gupta, IBM, Interwoven, Remedy and Vignette. All newly appointed executives have demonstrated experience managing companies through various stages of growth, from startup to rapid market development and IPO. For example, Backlund, previously the CEO of Quorum Technologies, and Mistry have both helped lead companies such as Interwoven, Remedy and Gupta to highly successful IPOs. Prior to joining Baynote, Carvajal led global product strategy for Vignette's personalization solutions and Finn's executive sales and alliance management experience at market leaders such as Accenture and IBM, will be a catalyst for the company's expansion into new markets. For additional details on Baynote's new management team members, please visit: http://www.baynote.com/company/people/leadership.php.

"We are thrilled to announce our most recent additions to the Baynote leadership team as well as Martin Brauns appointment to the Board," said Jack Jia, CEO of Baynote. "These pedigreed executives have proven track records in building market making companies, accelerating growth through innovative sales and alliance programs, and creating superior products. This is the perfect team to help Baynote capitalize on the huge growth opportunity around our collective intelligence technology and oversee literally dozens of key hires in the weeks and months to come."

Martin Brauns, the newest member of the board and former CEO of Interwoven, led Interwoven from start-up status through an IPO and years of rapid growth post-IPO. From 1998-2006 under Braun's leadership, Interwoven was frequently cited by independent analysts for its rapid growth, successful corporate strategy and execution. In September 2000, Interwoven was named the Deloitte & Touche "Fast 50" fastest growing technology company with three-year revenue of growth of 9,904 percent.

"I'm honored to be the newest member of Baynote's Board of Directors and I look forward to watching the company grow their business and maintain leadership in the collective intelligence space," said Martin Brauns. "Having worked with several members of the leadership team in the past, I have complete confidence that they will not only continue to grow revenue, but also create unparalleled solutions for companies deploying customer and crowd centric strategy."

Since 2006, Baynote has powered recommendations and social search solutions for leading retail, media and enterprise brands based on real-time and unbiased intelligence gathered from the silent majority of their website visitors. Due to its patented Collective Intelligence Platform™ being integrated into new customer-facing applications and marketing channels across multiple industries, Baynote has seen unparalleled growth in 2009. For additional details on Baynote's recent milestones, please visit: http://www.baynote.com/company/news/news.php?newsID=90.

About Baynote
Launched in 2006, Baynote's Collective Intelligence Platform™ delivers on-demand recommendation technology and social search. Baynote's SaaS solutions are easy to implement on top of existing infrastructure that increases online revenue, leads, and impressions. Baynote delivers billions of recommendations each month to hundreds of leading media, enterprise and e-commerce companies, including 14 of the Internet Retailer Top 500. Customers include Expedia, Intuit, Motorola, NASA, Symantec, and Urban Outfitters. For more information, please visit http://www.baynote.com.

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