Social Media Success Stories: Meteor Solutions CEO Ben Straley to Speak at MIT Enterprise Forum Event

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Straley To Speak at "Social Media: Real Business Strategies for Success" Event To Be Held September 16, 2009 at 5:00 p.m. PT at the Hyatt Regency Bellevue

News Facts:

  •     Ben Straley, chief executive officer of Meteor Solutions, will speak on a panel at the upcoming Social Media: Real Business Strategies for Success event hosted by the MIT Enterprise Forum of the Northwest. The event will take place Wednesday, September 16, 2009 at 5:00 p.m. PT at the Hyatt Regency Bellevue, located at 900 Bellevue Way NE, Bellevue, WA 98004.
  •     Meteor Solutions (http://www.meteorsolutions.com) enables marketers to measure, manage, and monetize earned media - the word of mouth conversations, blog posts, tweets, viral videos, and other unpaid content a brand creates or encourages - with the same precision as traditional paid media programs like search and display ads. With Meteor, social media marketing programs deliver effective and measurable results.
  •     Straley will join other experts in social media to speak on an information-packed panel. The other panelists include: Murtaza Hussain, co-founder and president of Peanut Labs; Eric Picard, advertising technology advisor to the Advertising Platform Engineering team at Microsoft, Jim Watson, senior vice president and managing director of Razorfish Northwest; and Mike Weaver, vice president of new business development and mobile discipline lead for MRM Worldwide. The event will be moderated by Ethan Yarbrough, co-founder and president of Allyis Inc.
  •     Attendees will hear simple strategies and real-world case studies for effectively measuring social media ROI, as well as best practices to follow and pitfalls to avoid in the world of social media marketing. They'll walk away with actionable strategies they can start using today to build marketing success with social media.

About Meteor Solutions:
Meteor Solutions offers the only earned media marketing solution for advertisers and agencies. Meteor's hosted software enables marketers to measure, manage, and monetize earned media - the word of mouth conversations, blog posts, tweets, viral videos, and other unpaid content a brand creates or encourages - with the same precision as traditional paid media programs like search and display ads. With Meteor's hosted software, marketers can easily determine the real impact of social media marketing programs on traffic and conversion, find key influencers, and better engage target audiences. Meteor customers include brands such as Alaska Airlines, Cisco, Microsoft, as well as agencies like Ayzenberg, Creature, and Questus. Meteor Solutions is a privately held company based in Seattle, Washington. For more information see http://www.meteorsolutions.com.

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