Swinton to Review Current Advertising Strategy

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Leading High Street Broker Seeks To Increase Online Presence

Leading high street insurance broker, Swinton, is reviewing its annual advertising strategy as it looks to determine more effective media channels.

Swinton, one of the UK's leading car insurance providers, is also reassessing the value of some of its traditional offline advertising, particularly press and directory advertising and direct mail, in favour of alternative channels.

Mark Hallam, Head of Personal Lines Marketing at Swinton said: "With 35% of Swinton's new personal lines business being generated online, it makes sense to reassess our advertising spend accordingly and look to target more customers online. Offline advertising will remain key to our overall marketing strategy but will be integrated with other tools such as keyword advertising, search marketing, social media and mobile marketing."

For more information contact Michael Travers or Anoushka Foster at Manchester PR agency SKV Communications on 0161 838 7770.

About Swinton

  • With 580 branches nationwide Swinton is the UK's largest high street insurance retailer
  • Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community
  • Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance
  • With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

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Michael Travers
Swinton
0161 838 7770
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