Hospice of the Comforter Launches New Web Site

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Enhanced Resources on http://www.HospiceoftheComforter.org Include Online Tributes, Americans with Disabilities Act (ADA) Compliance, and English-Spanish Site Conversion

The newly redesigned Hospice of the Comforter Web site, http://www.HospiceoftheComforter.org, features expanded content including photo galleries, tribute pages and accessibility tools for Spanish-speaking visitors or visitors with visual impairments. The redesign incorporated a fresh color palette, original photography of real patients, families and employees, as well as a fully redesigned navigation.

"Our purpose in redesigning our Web site was two-fold," explains Melissa Silvers, Communications Manager at Hospice of the Comforter. "First, we wanted to increase access to our services by creating a Web site that translated, was easy to navigate and was ADA compliant. Second, we wanted our users to experience the same warmth and comfort that our care provides, and elements like our photography, tribute pages and photo galleries foster that experience."

Visitors to the Web site include people seeking information on hospice care and caregiving, volunteering, grief support and donations. Hospice of the Comforter partnered with Orlando-based digital agency Purple, Rock, Scissors. to develop a site that would provide quick and direct access to all of these resources for all audiences. And if a user is not sure exactly where to look for specific information on http://www.HospiceoftheComforter.org, the newly developed site-wide search engine will help.

Tribute Pages allow users to easily upload a story, quote and photo of their deceased loved ones. Once the page is published, the tribute page can be shared with loved ones via email, text, Facebook, Twitter and other social media.

"Latest News and Updates" provides regularly updated blogs about a variety of topics including medical perspectives, organizational news, volunteering, financial support and grief support. Users can also sign up for an electronic newsletter to stay connected.

Aaron Harvey of Purple, Rock, Scissors. shared how the project was unique for their digital agency because through their partnership with Hospice of the Comforter, "We have the privilege of connecting patients with compassionate care, families with support programs, and volunteers with outreach opportunities through an innovative, online medium."

About Hospice of the Comforter
Hospice of the Comforter is the only nonprofit hospice serving patients and their families living with an incurable illness in Orange, Seminole and Osceola counties. Hospice of the Comforter has provided more than $1.5 million in free care over the past three years and has served more than 18,000 families in Central Florida with physical, emotional and spiritual support. For more information about how Hospice of the Comforter serves the community, visit http://www.HospiceoftheComforter.org.

About Purple, Rock, Scissors.
Based in Downtown Orlando, Purple, Rock, Scissors. is a leader in forward-thinking Web solutions and is quickly becoming one of America's premier digital agencies. In addition to Web design, Purple, Rock, Scissors. offers a wide range of services, including digital strategy and planning, e-commerce strategies, interaction design, social media development, and more. For interviews with the firm's expert on emerging digital trends, contact Aaron Harvey at 407-936-1749 or aaron@purplerockscissors.com. Learn more at http://www.PurpleRockScissors.com.

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Melissa Silvers

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