Kimora Lee Simmons Presents New Collection Live in Times Square

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For the first time ever Phat Fashions President and Creative Director, Kimora Lee Simmons, opens the doors to her fans, giving them a taste of NY Fashion Week by broadcasting her famed Baby Phat Fashion Show live at Times Square

the crossroads of the world

Kimora Lee Simmons has become one of the most successful and influential woman in fashion and entertainment by keeping her finger placed firmly on the pulse of culture and society. Her Baby Phat Collection exploded onto the fashion scene by tapping into her instinctive knowledge of future trends. So it should come as no surprise that she would be turning New York Fashion Week on its head with a hot new runway show concept. On September 15, 2009 at 9:00 PM at Roseland Ballroom she will host her world famous runway show for fashion press. Simultaneously she will broadcast a live viewing of the show for her fans at "the crossroads of the world," Times Square. Kimora is bringing her fans into the fashion week experience at the most exciting venue in the world.

The success of Baby Phat can be attributed to its ability to blend the feel of couture fashions with the modern influences of art, poetry, and music. Always ahead her time, Kimora was one of the first fashion houses to actively communicate with her customers through innovative promotions and technologies. Twitter, Facebook, exciting in-store events and an active online Baby Phat community are just a few of the ways she has stayed in direct touch with her fans. Now Kimora brings her fans in even deeper by giving them the chance to experience her famed fashion show in a dramatic over-the-top setting. It's no question that this live broadcast of her famed fashion show comes with of course, a host of exciting activities including the pink balloon contest.

For those avid Baby Phat fans, answering questions about their favorite celebrity designer and her collection for the chance to win one of the several fabulous prizes is an excellent incentive to take part in this live broadcast. The pink balloon contest entails a host of questions and a variety of balloons that contain notes to the prizes that these lucky individuals will receive. To win a prize is very simple, answering any question about Kimora or her brand correctly, grants you the opportunity to the pop the balloon of your choice and win a prize. In addition one lucky Baby Phat fan will be whisked away to the actual fashion show, provided that this person chooses the balloon that contains this prize.

Duffy Square between 7th Avenue and Broadway is one of the busiest and most famous places in the world. Captured in countless films and photos it is immediately recognizable. The constant movement of thousands of tourists from all over the world and flashing television screens feeding passersby the latest news, makes it the perfect place to bring her fans together. This exciting new concept is sure to dazzle and inspire others to follow her lead.

ABOUT BABY PHAT:
In 1999 a new era of women's fashion was born with the creation of the Baby Phat clothing line. In a world filled with fashion copycats Baby Phat stood out as a fresh approach to personal style. Under the direction of maverick businesswoman and Supermodel Kimora Lee Simmons, Baby Phat quickly became one of the fastest growing clothing lines in the United States. Today this preeminent lifestyle brand allows every woman to showcase her more glamorous, chic and fashion forward side. In less than ten years the Baby Phat Collection has grown to include apparel, outerwear, swimwear, lingerie, luggage, shoes, handbags, fragrance, jewelry, and eyewear collections.

BABY PHAT GETS SOCIAL
In an era where social media dominates the web and communities domestic and international, find a way to cyber connect, Baby Phat has launched a Facebook Fan Page, a Baby Phat Twitter Page, a YouTube Channel and a Flickr Photo Page to keep their fans abreast on all the happenings in the wonderful world of Phat. See below a list of our social media pages and become a fan of Baby Phat by Kimora Lee Simmons:

Baby Phat Facebook Fan Page
http://www.facebook.com/officialbabyphat

Baby Phat on Twitter
http://www.twitter.com/BabyPhat

Baby Phat YouTube Channel
http://www.youtube.com/babyphatfashion

Baby Phat Flickr Page
http://www.flickr.com/babyphatfashion

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Natalie Hinds
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