Elmwood Park, NJ (PRWEB) September 11, 2009
The Food Institute, based here, has announced a new, ground-breaking webinar on web-based marketing, titled Winning or Losing at Web Marketing: Grocery's "Pivotal Frontier." The Food Institute, Bill Bishop of Willard Bishop and the Grocery Shopping Network have developed the content. The webinar will be aired on September 23 at 2PM Eastern, and participants can register at http://www.foodinstitute.com/webmarketing.cfm.
The webinar will focus on what web-based marketing is and how retailers and their supplier partners can use web marketing to its fullest. Research continues to show that pre-shopping is overtaking "in-store" as the new "moment of truth" when consumers make purchasing decisions, i.e., what to buy and where to buy it. Many web marketing practitioners see that this is where web-based marketing can make a difference between winning new business or losing it unintentionally to the competition.
"We think the potential of web-based marketing is big enough that the subject warrants good educational programming, such as our webinar," says Brian Todd, president of the Food Institute. "Retailers and suppliers should fully understand its power and how to use it to promote and market product in the 21st century."
The webinar combines the Food Institute's long-standing expertise in, and commitment to, the food industry, with Willard Bishop's extensive knowledge of grocery retailing and Grocery Shopping Network's practical experience in web based marketing for food retailers and suppliers.
The webinar will be structured as a panel with Bill Bishop of Willard Bishop being the moderator. Mr. Bishop is currently chairman of Willard Bishop and has been involved in retail research and consulting for over 30 years. He is recognized as one of the food industry's preeminent advisors. Mr. Todd will introduce the webinar and help set the stage for discussion.
The panelists include …
- Andrew Robinson, founder and CEO of Grocery Shopping Network, has been engaged in marketing fulfillment for much of his career and is an expert on digital marketing services. He is the original entrepreneur of GSN.
- David Carlick, a director of Grocery Shopping Network, has a long history in the online media world both as an executive and a venture investor in this area. He was key factor in investing in GSN.
- Nick Arlt, director of public relations and internet services for Festival Foods, a supermarket retailer based in Green Bay, WI. An early adopter of web strategy, he has become highly knowledgeable in this area and has helped Festival Foods grow significantly.
This webinar will provide retailers with the understanding of where a company is in its use of web-based marketing compared to other retailers and a blueprint to guide the development of successful web-marketing plans. It will demonstrate how to be more successful in attracting customer traffic to your website and in converting it to more spending in-store. The webinar will provide suppliers with a review of the latest developments and practical applications in web-based marketing to understand how to partner with retailers to tap the full selling potential.
The Food Institute is the premier go-to informational resource for all aspects of the food industry, from farm to fork, with its website, electronic newsletter, weekly analytical report, statistical publications, regulatory guides, webinars and seminars. (http://www.foodinstitute.com)
Willard Bishop LLC, are the retail industry experts who help retailers and suppliers "win with shoppers" and drive profitable growth with innovative solutions. (http://www.willardbishop.com)
Grocery Shopping Network, Inc. connects consumers, retailers and brands through its premier content, advertising, and software for supermarket websites. The company's services help power grocery store websites, which enable consumers to quickly plan a shopping trip or place an order online. (http://www.groceryshopping.net)
To participate in the webinar, please go to http://www.foodinstitute.com/webmarketing.cfm. Food Institute members can attend for a members' only fee of $99; non-member fee is $149