Announce Your Engagement' Video E-Cards Launch on TheKnot.com, Powered by RITANI

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Ritani, the leader in designer engagement rings and bridal fine jewelry and the #1 wedding website, TheKnot.com, announced the debut of a new, online video application -- 'Announce Your Engagement' -- on September 9, 2009. Located on theknot.com at http://global.theknot.com/sitelets/ritani/ecard, this innovative E-card will allow newly engaged couples to announce their engagement to friends and family in a non-traditional, completely fun and humorous fashion.

There is no other company better suited to reach the newly engaged couple than The Knot

Ritani, the leader in designer engagement rings and bridal fine jewelry and the #1 wedding website, TheKnot.com, announced the debut of a new, online video application -- 'Announce Your Engagement' -- on September 9, 2009.

Located on theknot.com at http://global.theknot.com/sitelets/ritani/ecard, this innovative E-card will allow newly engaged couples to announce their engagement to friends and family in a non-traditional, completely fun and humorous fashion.

With this eco-friendly tool, users can select one of three engagement themed background possibilities (including, a Beach, a Ballroom and a Barn), upload their photos (which then become embedded directly in to a previously prepared, animated film short), and create a fully animated greeting card in real-time. Upon completion, they can then send their personalized videos via email to any number of friends and family, post them on blogs, MySpace or Facebook, etc.

"More and more couples have been announcing their engagements in creative and unique ways, from Facebook announcements to Twitter updates and online videos. We are thrilled to partner with Ritani, to offer this fun, innovative new tool to our newly engaged couples," said Carley Roney, editor in chief of TheKnot.com.

Running in conjunction with this great application will be a great deal of fantastic, online promotion. TheKnot.com will promote the 'Announce Your Engagement' video e-card on its homepage, via editorial links, custom created house banners, and in print.

Ritani will also launch a massive, branded, banner campaign on http://www.theknot.com aimed at promoting the entire line of RITANI jewelry with a focus on driving consumers out to Ritani retailers. Ritani and the Theknot.com have even developed a "button" that retailers can load onto their websites linking directly to the Announce Your Engagement e-card on the knot. The button will be found at http://ritani.com/announceyourengagement/linktous.php and will be coded and ready for immediate use on September 9th.

RITANI will also sponsor a "You're Engaged" sweepstakes beginning on September 9th, 2009, and running through December 31, 2010 in further support of the 'Announce Your Engagement' e-card. Four Grand Prize winners will be chosen at random to win an Endless Love Wedding Eternity Band and a Classic Men's Wedding Band (value for each Grand Prize Package: $2,468).

Individuals may enter the Sweepstakes by visiting http://global.theknot.com/sitelets/ritani/ecard, creating a "We're Engaged" video e-card, completing the on-screen entry form and entering his/her name, email address and five (5) unique email addresses of his/her friends to whom he/she would like to send a video e-card and message.

"We're delighted to partner with the leading authority in the wedding space on such a fantastic, creative new application for their site," said Joel Klein, Ritani President. "There is no other company better suited to reach the newly engaged couple than The Knot," he added. "We have no doubt these 'Announce Your Engagement' video e-cards will most definitely be fun for everyone!"

About Ritani LLC:
Since its debut in 1999, Ritani has quickly become one of the world's most recognizable fashioners of designer engagement rings and wedding bands, as well as a host of other distinctive fine jewelry. With its primary inspiration derived from the timeless themes of tradition and romance, Ritani has also mined a multitude of sources to define a look that captures the individual strength and feminine essence of the women who wear its designs. Ritani designs utilize bold diamonds and metals (platinum, 18k gold and palladium) to create styles that are romantic and evoke a nostalgic sense of longing. For women who prefer a splash of color in their jewelry wardrobe, Ritani offers a wide selection of high fashion jewelry with beautiful, fanciful gemstones. Attention to detail and a meticulous eye for form and symmetry have helped Ritani create dozens of avant-garde, fine jewelry collections, including Endless Love, Ritani Setting, Romantique, Bella Vita and Anadare.

About The Knot Inc.:
The Knot Inc. (NASDAQ: KNOT; http://www.theknot.com), is a leading lifestage media company. The Company's flagship brand, The Knot, is the nation's leading wedding resource, reaching well over a million engaged couples each year through the #1 wedding website TheKnot.com. Other products from The Knot include The Knot national and local magazines, The Knot books (published by Random House and Chronicle) and television programming bearing The Knot name (aired on the Style and Comcast Networks). The Company also owns WeddingChannel.com, the most visited wedding gift registry website.

Source: The Knot Inc.

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Brandee Dallow
Ritani LLC
212.719.1811 ext. 118
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