Expands To Provide Travelers With Hotel Alternatives In London

Share Article aims to make recession travel affordable by expanding its short-term, peer-to-peer apartment rental service to Europe and Asia.

We loved the idea of paying for a vacation by going on a vacation, so we created a site that makes that process simple and safe is expanding its short-term apartment rental services to London, providing travelers an affordable alternative to the city's famously expensive hotels. This expansion is accompanied by the launch of a new website aimed to make the process of posting and finding apartments quick, easy and secure.

London is the tenth city to be added to Roomorama's growing network, and marks the first phase of an expansion into Europe and Asia. Roomorama currently allows users to rent apartments in New York City, Chicago, Boston, Washington DC, Miami, Los Angeles, San Francisco, Vancouver BC, Toronto, and now London.

"Roomorama is not necessarily about budget travel. It's really about value. For the price of a typical New York City hotel room you can often rent a beautifully furnished, luxurious apartment," says Jia En Teo, co-founder of Roomorama.

The decision to expand to London was based on the city's reputation as one of the most expensive tourist destinations in the world. Roomorama seeks to make such cities accessible to a broader spectrum of travelers by offering accommodations that cater to a variety of budgets. Properties listed on the site range from single bedrooms in shared apartments to ornate penthouses in downtown high-rises. See properties currently available in London at

"Our recent expansions in North America have been well-received in this economy, and with the high prices of London hotels, we expect a similarly enthusiastic response there," says Jia En Teo, co-founder of Roomorama.

The London page of the Roomorama web site was activated on Monday, September 14, 2009. Within the first two days nearly 100 properties had been posted for rent.

Not only does Roomoroma provide an affordable alternative to hotels, it offers a chance to live like a local and take in a city's individual culture. This new segment of traveler is willing to forgo turndown service and a mint on the pillow in exchange for a kitchen, a couch and an authentic experience. As Roomorama expands, it provides an increasing number of accommodation options for the savvy traveler.

Roomorama provides two valuable services: it allows users to make money by being a host, and to save money by being a guest. Users who are going out of town can bring in extra income while they are gone by posting their vacant apartment and managing their reservations online. That same user can also save money while traveling by staying in an apartment posted on in their destination city. Using both sides of the service in this manner allows users to dramatically cut the cost of a vacation.

"We loved the idea of paying for a vacation by going on a vacation, so we created a site that makes that process simple and safe," says Federico Folcia, another co-founder.

Roomorama not only makes this type of transaction possible, it makes it easy and secure. Roomorama acts as the financial intermediary, collecting an online payment from the guest at the time the reservation is made and distributing the payment to the host once the guest arrives. This system protects both the guest and the host from scams and no-shows.

As travelers increasingly seek the added value that comes with short-term apartment rentals, Roomorama will continue to expand its network of cities. Visit to stay notified about future expansions into mainland Europe and Asia.

Roomorama is an online marketplace for short-term, peer-to-peer apartment rentals. The site acts as a meeting place, connecting prospective guests with hosts. Roomorama acts as the financial intermediary, protecting both parties from scams and no-shows.

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Jia En Teo

Andrew McCartor
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