The Nature of Marketing: Marketing to the Swarm as well as the Herd.
Austin, TX (PRWEB) September 10, 2009
QuantumDigital, Inc., the complete online service provider for direct mail, on-demand digital printing and eMarketing solutions, is pleased to announce the participation of an impressive array of speakers at the upcoming Marketing Innovation & Discovery Summit taking place September 15 & 16, 2009 in Austin.
Designed exclusively for marketing and advertising agency professionals in strategic, client-facing and lead generating roles, the summit is an opportunity for participants to learn what other organizations and top agencies are doing to make direct marketing campaigns better, faster, stronger, more efficient and more precise. Participants will be lead in discussions about topics and issues critical to the industry, such as personalization techniques for better marketing results, variable data capabilities for dynamic, one-to-one marketing campaigns and better ROI through companion marketing.
"QuantumDigital is pleased to offer summit participants this fantastic opportunity to network with leaders from enterprise-level organizations and uncover technologies and marketing partnerships that will add value to their client services teams and build more business," said Jamie Klemcke, Marketing Director of QuantumDigital, who will be giving the opening remarks each day of the summit. "We are thrilled at the overwhelming response rate we've seen from agency professionals interested in attending the summit, and with registration now closed and additional interested parties signing up on a waiting list, we nearly exceeded capacity."
The keynote speaker is confirmed as Jeff Swystun, Chief Communications Officer at DDB Worldwide. He appears on CNBC, ABC, NBC, CNN, CTV, CBC and BBC television and radio. CNBC refers to him as a "marketing maven" and both Nightly Business Report and the Business News Network call him a "branding guru". Jeff Swystun will bring the knowledge gained from his years of experience to bear to reveal how brand communications have moved from monologue to dialogue. Summit attendees will capture key insights from "The Nature of Marketing: Marketing to the Swarm as well as the Herd." The book, written by Chuck Brymer, President and CEO of DDB Worldwide, lays out a well-documented case that traditional marketing and branding are as important as ever. However, the doctrine of herd marketing (one-way mass communications) must be adjacent to the new realities of swarm marketing - the power of people communicating to each other in unprecedented speed and numbers.
In addition to the keynote speaker, the Marketing Innovation & Discovery Summit will include thought leaders from around the country that will give their personal insights on new technologies, trends, channels and methodologies that are changing the direct marketing landscape.
Following the keynote address on Tuesday, September 15, QuantumDigital EVP and CMO, Eric Cosway, and Fredrick Herot, VP of Marketing at Realtor.com & Top Producer Systems, will introduce new personalization capabilities and targeting methodologies that help to drive higher response rates, generate more warm leads and increase campaign ROI.
Key representatives from QuantumDigital, Move, Inc, and others will openly discuss sales and marketing challenges they've encountered, how new direct marketing tools have helped to circumnavigate roadblocks, and the many benefits of using highly personalized content in cross-channel marketing campaigns. Attendees will also have the opportunity to ask hard-hitting questions relating to the day's topics. Eric Cosway will return along with Sara Costello, Senior Director Relationship Marketing of Sylvan Learning, to outline the value of using direct mail, print and email marketing together with other marketing elements to achieve better return rates.
Wednesday, September 16 will also be full of valuable takeaways for participants. Tom Sicola, CMO of McLane and Principal at Sicola Marketing Services, and Brett Knobloch, President Content-on-Demand of JG Sullivan Interactive, will share their experiences on how implementing an online marketing portal program for clients that thrives on distributed sales networks and franchise locations can simplify multi-vendor marketing efforts and relieve dependency on an agency's resources. Bob Owens, Director of Marketing for AT&T, will reveal his detailed case study for leveraging a web-to-print prospecting and relationship tool to keep his sales force active and connected with clients. He'll explain how personalized direct mail can work in unison with other sales and prospecting methods and how personalized, one-to-one communication is helping his business grow.
Speaking on the importance of merging offline and online marketing elements in today's changing marketing environment, Jeffrey Stewart, CTO of Trekk Cross-Media, will shed light on how social media will infiltrate and enhance all personal and commercial, private and public endeavors at lightning speed. Carrie Chitsey, CEO and co-founder of Text4ROI, will offer an overview of how mobile marketing variable data printing, text messaging and direct mail work together to capture attention, elicit response and drive real results for their clients.
Additionally, summit attendees will get to take a backstage tour of QuantumDigital's streamlined and integrated production and fulfillment facility. Freddie Baird, EVP and COO of QuantumDigital, will offer an overview of equipment and processes that are critical for executing timed, targeted and personalized direct marketing campaigns that drive results.
To conclude the two-day summit, Tom Sicola, Bob Owens, Brett Knobloch, Carrie Chitsey and Jeffery Stewart will discuss how embracing new tools and technologies have impacted sales and marketing processes and revenue streams for their business and clients.
Commenting on the prestigious speaker line up, Steve Damman, President and CEO of QuantumDigital, said, "We are delighted that such high-caliber professionals have agreed to share what their organizations and top agencies are doing in the direct marketing space. The participation of these well-known figures is an excellent endorsement of how important it is to embrace new direct marketing technologies and techniques to connect with target audiences in compelling ways. We anticipate considerable interest from summit attendees in what they each have to say.""
For over two decades QuantumDigital has continued to offer innovative, easy-to-use tools and services to help streamline direct marketing campaigns, make them more effective and capture local market share. QuantumDigital leverages available technologies to give marketing and advertising agencies and small, medium and enterprise-level businesses a more targeted, measurable approach to direct mail, on-demand print and email marketing. With QuantumDigital's targeted campaigns, businesses can be sure they are reaching those most interested in their services.
QuantumDigital has partnered with many organizations to customize a range of web-to-print and companion marketing solutions that deliver real results. From inception to present day, QuantumDigital is focused on truly understanding the needs of each industry, educating marketers on best practices, and developing marketing tools that offer the best results. What makes QuantumDigital stand out from other marketing service providers is not only technology, education and thought leadership, but also dedication to customer support and the consistency of marketing products and services - delivering quality on time, every time.
For more information about QuantumDigital, visit quantumdigital.com.