Predictive Marketing Leader [x+1] Names Digital Media, Marketing Industry Veterans Sarah Fay and Ed See to its Board of Directors

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Former president of Aegis Media North America and noted management consultant add substantial marketing, consulting, agency and digital media expertise as [x+1] directors

It's for this reason I am pleased to join [x+1]'s board in advising on current operations and helping to set a future course that will continue to build upon its already notable record of success.

[x+1], , the leader in predictive marketing, announced today the appointment of Sarah Fay and Ed See to its Board of Directors. The addition of Fay and See gives [x+1] added depth and breadth of expertise and insight in the areas of digital marketing and media and market information services.

A recognized industry visionary, Fay was previously CEO of Aegis Media North America, which she joined in 1998. During her tenure at Aegis, she spearheaded the creation of Carat Interactive, since merged with Carat's traditional unit, which she built into one of the top full-service digital marketing agencies. She was named CEO of Isobar U.S., the world's largest full-service digital marketing network, in 2003. In 2007, she became CEO of Carat U.S., and in 2008, CEO of Aegis Media North America.

Fay takes center stage September 13-16, 2009, as guest host of iMedia Connection's Brand Summit, an annual industry gathering of senior-level brand marketing executives.

One of the country's leading management consultants, See is Executive Vice President and Senior Partner within the consulting practice of Information Resources Inc., where he leads growth initiatives focused on developing and applying next-generation analytic marketing capabilities to solve a variety of client business problems. Over the past decade, he has helped some of the world's most prestigious brands apply business rigor to marketing and operations as co-president of Marketing Management Analytics (MMA), as a partner at Arthur Anderson and as a managing director at BearingPoint.

"It's not every day that you get to add two people of the caliber and track record of Ed and Sarah to your board, so we're thrilled they have agreed to partner with us and provide strategic counsel," said John Nardone, chairman and CEO of [x+1]. "They are both individuals of singular vision, talent and business savvy, with substantial operational experience and patterns of results that speak for themselves. We look forward to applying Ed and Sarah's insights and acumen to bring even greater value, ROI and performance to [x+1]'s valued clients."

"The natural synergies and overlap between my media and interactive background and [x+1] in terms of having a passion for creating and sustaining digital media excellence are what drew me to the director's position," said Fay. "I look forward to a fruitful, productive relationship and an opportunity to help the firm maintain business growth and strategic focus."

A recipient of the Ad:Tech Industry Achievement Award, Fay has been named one of the Top 50 People to Know by MediaPost in 2004, and was named one of Advertising Age's 25 Women to Watch in 2005. She is a regular speaker on the topic of interactive advertising, and is widely quoted in Advertising Age, Adweek, DM News, B2B Magazine, the New York Times, the Wall Street Journal and USA Today.

"[x+1] has shown itself to be a leader and innovator in the area of digital advertising and marketing, with cutting-edge technology and services that sets it apart from the pack," said See. "It's for this reason I am pleased to join [x+1]'s board in advising on current operations and helping to set a future course that will continue to build upon its already notable record of success."

See previously spent 17 years at IBM in software development, where his work earned him numerous innovation awards. He is a distinguished scholar at Rensselaer Polytechnic Institute and serves on the Advisory Board of Rensselaer's School of Humanities and Social Sciences. He is a member of the Board of Trustees of Bethany College and of the Renner Foundation.

About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit


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