Rainmaker Institute CEO Stephen Fairley Profiled in September ABA Journal

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Stephen Fairley will present strategies increasing referrals, finding more clients, and automating your marketing system to increase your revenues.

Even during times of economic turmoil, there are simple, but not easy, steps that attorneys can take to attract and retain more clients. Building a business is one of those skills not taught in law schools. The tools and techniques I provide enable attorneys to dramatically increase their business volume and revenues, without losing their sanity.

Stephen Fairley, CEO of The Rainmaker Institute, the nation's largest law firm marketing company that specializes in small and solo law firms, is featured in the September 2009 American Bar Association Journal. The article focuses on Mr. Fairley's presentation to the May, 2009 "Get a Life" conference hosted by the Total Practice Management.

"The ABA Journal article hits upon a very timely issue for attorneys," said Fairley. "Even during times of economic turmoil, there are simple, but not easy, steps that attorneys can take to attract and retain more clients. Building a business is one of those skills not taught in law schools. The tools and techniques I provide enable attorneys to dramatically increase their business volume and revenues, without losing their sanity."

The article highlighted five tips to building a better business. They include:

  • Having the right people in the right places, including a business manager.
  • Creating the right systems within the firm to maximize opportunities.
  • Utilizing the right business development strategies.
  • Creating an effective marketing message.
  • Implementing the right action plan that can be implemented quickly.

The ABA Journal (http://www.abajournal.com/) is the flagship publication of the American Bar Association, and is read by millions of attorneys nationwide.

For more information on Stephen Fairley and The Rainmaker Institute, visit their website, http://www.therainmakerinstitute.com.

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