Gaylord Hotels Promotes Holiday 'Grandtravel' - Make Christmas Memories with 'Grandparents Stay and Play Free' Package

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Gaylord Hotels Offers Special 'Grandparents Stay and Play Free' Holiday Travel Package

Grandparents Stay and Play Free

Research shows that 'grandtravel' has been growing steadily for the past decade, so we consider this package a win-win-win for the entire family

If there is a positive outcome of this fickle economy, it is that families are spending less money on frivolous things and more time with each other.    This trend will take on particularly special meaning during the holiday season. It is time shared, not toys given, that will frame family values this year, and investing in occasions that create meaningful memories will rise to the top of holiday happenings. Gaylord Hotels is answering America's yearning to connect with a value package that encourages kids to invite their grandparents on a holiday getaway filled with multi-generational family fun, food and celebration.

Capitalizing on the growing trend of "grandtravel," the "Grandparents Stay and Play Free*" package will be available at all Gaylord resorts which are located in four of the country's most desirable and exciting destinations -- moments from the variety of attractions of Orlando; the historic monuments of D.C.; the sophisticated offerings of Dallas; and the popular sounds of country music in Nashville.

"Research shows that 'grandtravel' has been growing steadily for the past decade, so we consider this package a win-win-win for the entire family," said Rich Maradik, senior vice president and CMO of Gaylord Hotels. "Our hotels are designed to entertain kids at the holidays, with non-stop entertainment, activities, attractions, and fun meal options. For grandparents, it's that rare opportunity for quality time that guarantees life-long memories. And for parents, it's much-needed alone time. This is the perfect gift for every family member."

The "Grandparents Stay and Play Free" package, which starts at $299* per room, offers a sleigh-full of value, in addition to the holiday fanfare, luxury accommodations and a myriad of on-site amenities always available at each resort. The package includes:

  • Buy one night, get one night free with a minimum two-night stay
  • Two FREE adult tickets per room, plus two kids tickets to Gaylord Hotels' signature attraction ICE!, a whimsical winter wonderland hand-carved from nearly TWO MILLION pounds of ice, featuring larger-than-life, three-dimensional sculpted ice monuments, including fantastic frozen recreations of beloved storybook characters, slippery ice slides, and memorable holiday scenes. ICE! varies at each property, each with its own, individual larger-than-life theme, some featuring lovable characters that are as endearing for kids as they are for adults, such as The Grinch, and Charlie Brown, Snoopy and the Peanuts gang.
  • One FREE souvenir photo per room of kids and their grandparents enjoying ICE! that will make a great keepsake (or a gift for Mom and Dad)
  • Millions of twinkling lights. When guests enter a Gaylord hotel at holiday time, they are immediately transported to a fanciful world of twinkling lights, colorful trees, enormous wreaths and ornate details that provide a breathtaking view from every direction. It's nearly impossible to not feel the holiday spirit when surrounded by light-cicles and gigantic, hand-crafted Christmas trees that dangle from overhead and reflect a rainbow of dazzling color throughout the hotel atriums. Brilliant fountain shows with fluorescent colors shoot high in the air to the tune of Christmas melodies. Guests will find each resort's location reflected in the holiday décor and atmosphere, such as signature wreath collections at each hotel that celebrate the region.

In addition, Gaylord Hotels offer world-class dining options and recreational amenities. Destinations unto themselves, the resorts are complete with a variety of dining options suited to every style and taste and overseen by award-winning chefs, full-service spas and salons, indoor and outdoor pools, access to golf, and signature, glass-enclosed atriums that span several acres and feature lush foliage, winding rivers, boat rides and strolling paths.

The "Grandparents Stay and Play Free" package is available on select dates during the following periods:

Gaylord National:    Nov. 19, 2009 - Jan. 10, 2010
Gaylord Opryland: Nov. 20, 2009 - Jan. 2, 2010
Gaylord Palms: Nov. 14, 2009 - Jan. 3, 2010
Gaylord Texan: Nov. 12, 2009 - Jan. 3, 2010

To book or for more information about package restrictions, visit: gaylordhotels.com/grandparents

*Price is for Traditional accommodations per room plus tax, resort fee and parking. Atrium Garden view is additional. To qualify for offer, guests must show a photo of their favorite holiday memory with their grandparents upon arrival. Total package rate reflects grandparents' savings off retail rates for room and ICE! tickets. Minimum two-night stay and room package purchase is required. Back-to-back reservations are prohibited; extra rooms or extra nights are available at prevailing rates. Limited availability and blackout dates apply. Flat rate applies for up to four occupants including maximum two grandparents plus paid grandchildren per room. Not retroactive or valid in conjunction with other offers or groups. No discounts or refunds for unused package features. Other restrictions may apply.

About Gaylord Hotels®
Gaylord Hotels® is a collection of four upscale, meetings-focused resorts which also afford endless opportunities for leisure travelers. The hotel company's hallmark -- "everything in one place" -- provides meeting attendees and vacationers with diverse dining options, quality spa and fitness center services, top-notch entertainment, on-site shopping and endless resort activities -- all within each resort. Gaylord Hotels is a pioneer in the hotel and convention industry with properties in the nation's most desirable event destinations. Gaylord Hotels include Gaylord Opryland® in Nashville, Tennessee; Gaylord Palms® in Kissimmee, Florida near Orlando; and Gaylord Texan® on Lake Grapevine near Dallas, Texas, and Gaylord National® on the Potomac in National Harbor, Maryland, which just celebrated its year anniversary in April 2009. Gaylord Hotels is owned and operated by Gaylord Entertainment (NYSE: GET), a leading hospitality and entertainment company based in Nashville, Tenn.

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Kristen Ingraham
Sandy Hillman Communications
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Liz Feldman
Sandy Hillman Communications
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