PacSun Teams with FameCast on PacTour

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PacSun partners with leading digital marketing and entertainment platform company to activate national music tour. PacSun is the latest company to join a growing list of top brands that are partnering with FameCast Media to develop customized, engaging online experiences in support of their marketing efforts.

As a result, I have seen from both sides how Famecast delivers a great experience for both artists and fans, as well as, a break-through marketing platform for brands.

PacSun, the clothing store inspired by the California lifestyle, has partnered with FameCast Media, an Austin, Texas based company, to develop and launch a digital entertainment experience to support the 2nd year of the PacTour.

PacSun is the latest company to join a growing list of top brands that are partnering with FameCast Media to develop customized, engaging online experiences in support of their marketing efforts.

FameCast Media will develop and launch the PacTour site, as well as, the "Battle of the Bands" competition, a user-generated, online contest open to bands and musicians of all styles. Bands compete online for the chance to perform at 35 local tour stops around the country. From the pool of local battle winners, one grand prize winning band will be selected to receive a prize pack worth over $15,000 and have the chance to perform Live on Fuel TV.

The program is designed to engage the local youth culture and invite them to participate in the tour experience.

"Prior to PacSun, I was in a band that entered and won a spot on the Warped Tour through the Famecast-supported Ernie Ball Battle of the Bands," said PacSun's Music Manager Josh Hubberman. "As a result, I have seen from both sides how Famecast delivers a great experience for both artists and fans, as well as, a break-through marketing platform for brands."

The Tour kicks off in November and bands will include Saosin, Innerpartysystem, POS and Eye Alaska, as well as, local battle of the band contest winners on each date.

Bands compete online for the chance to perform at 35 local tour stops around the country. From the pool of local battle winners, one grand prize winning band will be selected to receive a prize pack worth over $15,000 and have the chance to perform Live on Fuel TV.

To compete, bands upload a performance video at pacsun.com/battleofthebands. That's also where fans can find, listen to and vote for their favorite bands. Fan voting will narrow the field to the Top 6 for each tour stop. The 6 bands selected will perform at a live show one week prior to the PacTour date. The band determined to be the winner at each live show, will open that stop of the PacTour. At the end of the tour, the 35 winners from each tour stop compete for the grand prize and the chance to perform on Fuel TV.

Merely reaching customers is no longer enough. For brands to be successful, especially with a younger demographic, they have to create opportunities that allow consumers to participate in the brand experience rather than simply hope they listen to the brand's message.

Companies are embracing social media as a way to accomplish this, but even the most popular outlets such as Facebook and Twitter offer limited ways for marketers to really connect with consumers. Brands are looking for something more.

FameCast provides that. They have developed a way for fans to support up-and-coming musicians and to be part of a highly interactive process. At the same time, their programs offer the opportunity for consumers and brands to connect and bond in a relevant, entertaining, mutually beneficial way.

Founded in 2006 as an online music talent competition allowing independent artists to gain national exposure, FameCast quickly became recognized as an innovator in identifying up and coming talent in a number of music styles and creating a highly interactive experience between musicians and music fans.

They evolved the contest format into a pioneering branded entertainment experience blending user generated content, social media and FameCast's Buzz Factor™ technology to deliver customized, engaging marketing campaigns for brands.

FameCast has created successful experiences for the Ernie Ball Battle of the Bands/ 2009 Van Warped Tour, Guitar Centers' On-Stage competition with Mötley Crüe, John Mayer's Mayercraft, the Taste of Chaos Battle of the Bands, and Fender Guitars' Road Worn™ competition. Not limited to music, they also power the JOE's Next Model competition for JOE's JEANS (joesnextmodel.com) and an online tribute contest in conjunction with the DVD release of Notorious from Fox Home Entertainment (http://www.notorioustribute.com).

Recently FameCast has also expanded their reach to include international markets through a joint partnership with OCESA, Latin America's largest producer of music, sports and entertainment events. Together they created Amplifica, an online venue to identify rising Latino music stars that taps into that region's vibrant music scene and enormous, loyal fan base. Future plans include expansion into European markets.

For more information on the PacTour Battle of the Bands, stop by pacsun.com/pactour.

About FameCast:
FameCast is a leading digital marketing and entertainment platform company that delivers customized, branded contests combining user-generated video, fan participation, viral marketing and social media to drive cost-effective, comprehensive marketing campaigns for major brands. The online platform is built on FameCast's proprietary Contest Management and Media Optimization Engine, which ensures contest integrity and content quality. In addition to the enormous exposure, clients also get valuable user data and rich content, both of which are vitally important to developing deeper relationships with customers. The prestigious Digital Hollywood AlwaysOn Network recently named FameCast one of its Top 100 Private Companies. Find out more at famecastmedia.com.

About PacSun
Pacific Sunwear is a leading lifestyle specialty retailer rooted in the youth culture of California. The Company sells casual apparel with a limited selection of accessories and footwear designed to meet the needs of teens and young adults. The Company currently operates 917 stores in 50 states and Puerto Rico. pacsun.com.

About Fuel TV
Offical Media Sponsors Fuel TV, the action sports lifestyle network for skateboarding, snowboarding, surfing, BMX, freestyle motocross, and wakeboarding. A unit of Fox Cable Networks, FUEL TV was launched July 1, 2003 and is seen in 30 million U.S. homes. http://www.fuel.tv

PACTOUR BAND LINKS
Saosin: http://www.saosin.com
Innerpartysystem: http://www.myspace.com/innterpartysystem
POS: http://www.myspace.com/pos
Eye Alaksa: http://www.myspace.com/eyealaska
FameCast Contact:
Chris Lowder
Director of Marketing
3000 East Cesar Chavez
Austin, TX 78702
O: 512-287-7040
C: 512-665-3341
clowder (at) famecast.com

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