Raise More Money through Effective Nonprofit Marketing

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The Georgia Center for Nonprofits in conjunction with its Nonprofit University are hosting a one day "boot camp" focused on teaching nonprofits how to raise more money through effective marketing. The "boot camp" will be offered on September 15, 2009 in Atlanta from 9:30 - 4:30pm. For more information and to register online, go to: http://www.gcn.org

We felt that the time was absolutely right to offer a one day comprehensive

The Georgia Center for Nonprofits (GCN) through its Nonprofit University ® will be offering an intensive, one day "boot camp" on September 15, 2009 in Atlanta, focused on teaching nonprofits how they can raise more money by enhancing their marketing efforts.

The Georgia Center for Nonprofits recognized the need to help nonprofits with their marketing efforts after analyzing the results from a comprehensive, quarterly survey they developed and distributed to the Georgia nonprofit community - focused on the economy's impact on the nonprofit sector.

A goal of the survey was to respond to the greatest challenges facing nonprofits during this recession and to help them acquire the skills, resources and guidance they need to be more effective. Most organizations report that they are expecting significant changes in the way they do business within the next year and need help adjusting successfully to those changes. The Center's findings indicate that nonprofits have a high need for skill‐based classes, networking and affinity groups to exchange ideas, and systems for sharing resources effectively. They also found that now is the perfect opportunity for nonprofits to set themselves apart as exceptionally effective organizations. This is also an extraordinary time to renew or create partnerships that drive nonprofits to work better and more effectively than before. It is clear from the survey and subsequent conversations with the Georgia Center for Nonprofits, that nonprofits cannot afford to maintain the status quo.

"We felt that the time was absolutely right to offer a one day comprehensive "boot camp" focused on teaching nonprofits how they can raise more money by enhancing their marketing efforts," said Ellen Johnson, Senior Director of the Georgia Center for Nonprofit's Nonprofit University. "The response thus far has been incredible! We recognize that nonprofits really need this information and we are so glad to be able to deliver this resource to them." Topics will include: Inspiring your target customers to act; Effective Marketing on a Shoestring Budget; Using Data Analytics to identify your most likely responders; Measuring and Managing the Impact of your Marketing; Expecting and Achieving Positive ROI for your efforts and much more. Johnson also added that she was particularly pleased that Nonprofit University was able to offer partial scholarships due to the generosity of the Center's donors.

The boot camp, which is titled "Raise More Money for Your Nonprofit: Enhance Your Marketing for Better Results" will focus on teaching nonprofits how the right marketing strategies and techniques can positively impact their results. More information can be found at: http://www.gcn.org

About Nonprofit University
A multi-faceted organizational and talent development resource, Nonprofit University offers educational and training programs, information, special events and services relevant to both individuals and organizations. Individuals can access a wide range of skill-development services and tools that help them succeed in their work, while acquiring ongoing support to further develop their careers in the nonprofit sector. Organizations can more confidently invest in the education, training and development of their staff as key components of business plans and mission focused activities. More information is available at: http://www.gcn.org

About the Georgia Center for Nonprofits
An all-in-one resource for and about Georgia's nonprofit sector, the Georgia Center for Nonprofits works to serve, strengthen and support nonprofit, charitable organizations statewide. The Center provides nonprofits with the resources and tools they need to be most effective; promotes partnerships between nonprofits and foundations, businesses and government to meet critical needs; and helps state and local policy-makers and the public, understand and support the work of nonprofits. More information is available online at http://www.gcn.org.

Media Contact: Nancy Longacre / (678) 916-3030

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