The biggest problem they all face is that the average dog has a very short attention span when it comes to toys. In a week they won't even want to look at it, why should the pet owner have to keep going back when the toys can come to them?
New York, NY (PRWEB) September 11, 2009
After a three month pilot program, Benitek Corp has officially launched their new monthly dog toy delivery service, http://www.doggysurprise.com/. In response to a common problem faced by pet owners, founder Avi Reiter identified a niche in the burgeoning pet market. "If you visit any of the large pet store chains, you'll find them full of dog owners rushing to buy everything from plush toys to rubber dog bones.", says Avi. "The biggest problem they all face is that the average dog has a very short attention span when it comes to toys. In a week they won't even want to look at it, why should the pet owner have to keep going back when the toys can come to them?"
The DoggySurprise program works similar to membership based DVD rental companies which have proven to be successful, only you don't have to return the toy when you're done. Customers sign up and choose the types of toys which their pet enjoys. They then pay a small monthly fee and receive a new toy each month delivered right to their home. "Once you identify the types of toys a dog likes, whether its a chew toy, rope toy, etc... it really doesn't matter what color it is or which brand it is, if it's new the dog will like it," says founder Avi Reiter.
The APPA estimates that $45.5 billion will be spent on pets in the US alone, if DoggySurprise captures even a small percentage of the market it will a very successful venture. After the pilot programs initial success Benitek has decided to move forward with a nationwide launch. In addition to the standard one toy a month plan, there is also a bi-weekly and weekly plan for the more demanding pet. The site also offers a lucrative affiliate program for any pet related publishers which can drive traffic.
For more information about DoggySurprise.com visit http://www.doggysurprise.com/ or contact Avi Reiter at doggysurprise.com.