Global Digital Markets Expands UK Team with 2 New Key Hires

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Global Digital Markets Ltd, the UK exchange traded media specialists today announced 2 new key hires to join their London based office.

The response that we have had from agencies and clients is really exciting - there is clearly a big gap in the market for exchange traded media specialists and we're really pleased to be helping our clients trade across the exchanges and provide them with good value media channels that deliver results.

Global Digital Markets Ltd, the UK exchange traded media specialists today announced 2 new key hires to join their London based office. Leila Nethercoat joins the sales team, as sales manager, where her remit is to grow agency and direct sales. She joins from Etype one of the largest independent networks in the UK. Jenny Turner joins the account management team from TMP Worldwide where she was a Digital Campaign manager.

Global Digital Markets (GDM) was set up in May 2009 by a team from agency, network and technology backgrounds to service the UK ad exchange market. Trading across exchanges such as Right Media, AdECN, Open X etc, Global Digital Markets acts as a broker to agencies and clients direct. Online campaigns can be run on a performance basis using behavioural targeting and re-targeting, day part, IP and channel targeting.

John Were, operations director at GDM said "The response that we have had from agencies and clients is really exciting - there is clearly a big gap in the market for exchange traded media specialists and we're really pleased to be helping our clients trade across the exchanges and provide them with good value media channels that deliver results."

GDM is already working with clients such as Yell.com, Orange, Harley Medical Group, Pokerstars, Foxy Bingo, and agencies such as Phd, I-level, Jack Media London and GMW Media.

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Emmie Faust

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