Atlanta (Vocus) September 11, 2009
The Weather Channel Mobile today announced a new free, ad-supported version of its popular weather application for the Android Platform. The Weather Channel for Android adds new features – animated radar maps and traffic cameras for select cities – while still encompassing the enhanced features of its original version, including the ability to view fully customized weather maps, detailed conditions and forecasts, local video and severe weather alerts. Other additions include expandable banner advertisements and a notification bar with the current temperature and severe weather alert indicator.
Ranked as the number one, most downloaded weather application available on the Android Market, The Weather Channel for Android application is best known for its “find me” function that allows customers to get weather forecasts for their pinpointed location or search by city, ZIP code, street address or landmark. Location-based video forecasts with The Weather Channel on-air talent include conditions and forecasts for your current location or other U.S. locations. The application also includes interactive maps that are fully customizable and feature the functionality of Google Maps. Customers can decide to display layers such as radar, clouds, UV index, rainfall and more.
The new weather application allows customers to click on interactive, expandable banner ads to link to a WAP site or click to call, to video or to locations – all without closing the weather application. This creative execution offers advertisers a high profile, exclusive ownership opportunity and premier brand alignment with the leading application available on the Android market.
In addition, the application incorporates The Weather Channel widget for Android, so customers can opt to view current weather data and severe weather alert indicators on the device home screen.
The Weather Channel for Android application is available at the Android Market on any G1 and G2 devices. For more information about The Weather Channel Mobile and its complete lineup of products and services, please visit http://www.weather.com/mobile.
About The Weather Channel Interactive
The Weather Channel Interactive (TWCi) is the leading provider of broadband and wireless weather products including weather.com, The Weather Channel Desktop and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 location IDs worldwide. TWCi reaches more than 38 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. TWCi also provides consumers with unique and customizable products such as Desktop Weather, toolbars, extensions, widgets, gadgets, and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCi sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including http://www.weather.co.uk, http://www.meteo123.com, http://www.wetter123.com, http://www.canaldotempo.com and http://www.weather.com/espanol.
For more information on The Weather Channel Companies, including press releases, images, executive information and backgrounders please visit http://www.weather.com/press.
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