Property Advertising is Also About Location, Location, Location-Contextured Reveals

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The property market has become tougher in recent times, leaving firms within the industry having to work twice as hard to hit monthly sales targets. House prices have plummeted as traditional means for selling and letting property fail to achieve results. However there seems to be light at the end of the tunnel with house prices up for the second month in a row according to Halifax, along with industry trends uncovered by the property manager survey, showing an increased focus online marketing attracting more would be buyers.

Many investors are now turning their focus back to the housing market, as the demand for property increases significantly. Consequently estate agents and property services are now in a race to position themselves in the best possible place to profit from the upturn in business . This has seen more companies place an increased emphasis on internet marketing in bids to become more creative, using additional means to ensure that, it is their company, and their properties, which consumers engage with according to the property manager survey 2009.

Advertising in the shop window, local magazines, newspapers, and the familiar; "For Sale" sign, are no longer enough to ensure maximum exposure and secure that final sale. Instead with growing numbers of consumers turning to the internet as a search tool, because it allows them to enter their specific requirements and quickly be presented with relevant results. It has left companies within the housing market no choice but to adopt online marketing to reach consumers where they are, and battle it out to get their their business at the forefront of search engine results.

A recent survey conducted by (Property-manager.com a resource for property manager) highlights the perception of UK property mangers towards: Online marketing.

Property Manager Survey 2009:

Internet Marketing
72% say Internet marketing is a priority
22% say Internet marketing is important but can't find time

Company Website
61% say a company website is very important

Social Networks
33% say yes its required but only a little

(http://www.property-manager.com : A resource for property manager. 2009)

Looking at examples of companies within the property industry which have truly adopted Internet marketing as a core strategy, it is clear to see the kind of results which can be achieved as a result of online marketing. The property company, House-Revolution shifted to an online only marketing strategy and achieved £30 million turnover in just 5 years from start-up, amongst dire predictions of many such as (By Harry Wallop, Consumer Affairs Editor at the Telegraph) claiming 'estate agents will be struggling to sell even one house a week'.

'With 85% of all property inquiries now being done through the internet, magazine advertising is a thing of the past'
(http://www.courtenay.co.uk 2009)

There are numerous ways to market a business online. Search engine marketing (SEM) is just one of these online marketing techniques with many benefits. Search engine marketing uses pay-per-click (PPC) ads displayed across the main online advertising networks, to grow business and increase consumer awareness of the promoted products and services instantly. A key benefit of PPC advertising is it allows for the easy measurement of ROI, as companies only pay when their ad is clicked by consumers and not just simply for impressions. The return on investment ratios are especially high for PPC advertising within the property market, as with one sale alone estate agents could finance an entire years worth of PPC advertisements, which in turn could generate hundreds of sales per month.

Contextured is helping Estate Agents manage effective PPC campaigns for their property portfolios. The Contextured Pro optimization features ensure that each property can be correctly advertised and targeted to relevant searches. The benefits of advertising properties quickly and efficiently is a faster turnover giving higher profit margins and increased revenues. For a one week free trial use the promotional code "7days" during sign-up, visit: http://www.contextured.com/?ref=4

Search engine optimization (SEO) is an essential online marketing technique and commonly quoted as most cost effective method. Website optimization requires, optimizing the company website so that it is search engine friendly (easier for search engine bots and spiders to crawl the site, understanding and indexing the sites content accurately).

One of the best means of getting consumers to notice one company before any another online, is to get the companies website listed on the 1st page of search engine results, because websites listed on the 1st page of search engine result are used 90% by the consumers. With an integrated and comprehensive search engine optimization policy in place, property related companies will see their website will progress onto the 1st page of listed results across the major search engine networks, such as; Google, Yahoo,and MSN for property related search terms. Free tools available on the web such as website grader provide advice and top tips on how best to optimize company websites to achieve top results.(http://www.websitegrader.com/)

There are no instant and simple solutions to increase the number of customers and inquires received. However in this somewhat uncertain financial climate it is in the best interest of estate agents and similarly property services to employ the best possible online marketing technologies to reach the maximum number of prospect buyers.

An informative and interesting article exploring the trends uncovered in this newsletter can be accessed at: http://www.contextured.com/2009/09/search-engine-results-are-also-about-location-location-location/

For additional information on the news that is the subject of this release contact Michael Benjamin or Visit: http://www.contextured.com/product-tour/

About Contextured:
Contextured Limited is a privately held limited company based in London and serving both the UK and US markets. Founded by a team of web marketing experts from Lastminute.com and Yahoo! and PhD scientists specializing in natural language processing, their goal is to simplify and make more effective SEO and SEM techniques and empower customers who want to make the most of web marketing.

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Michael Benjamin
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